- CEO
- Toshiyuki Konishi
- Full Time Employees
- 839
- Sector
- Distribution services
- Industry
- Wholesale distributors
- Address
- 2-6-5 Tanimachi Osaka OS Japan 540-0012
- IPO Date
- Jun 12, 2001
- Business
- SOFT99corporation is a Japan-based company primarily engaged in the manufacture and sale of chemical products for automotive and home care applications. Its core product portfolio includes automotive body wax and polish under the FUKUPIKA brand; car wash products such as shampoos and cleaning agents; GlACO series for water repellents and glass coating; DIY repair paints and chemical products; synthetic snow tire chains; air fresheners; eyeglass cleaners; and various home care products including cleaning agents and coatings for household items and electronics. The company also offers automotive maintenance supplies including tire chains, wiper blades, radiators, belts, adhesives, rust prevention products, and interior care items. SOFT99 operates across Asia, North America, South America, and Europe with exports to countries including China, Taiwan, Singapore, Thailand, Malaysia, Indonesia, Vietnam, Russia, Ukraine, Germany, Poland, the UK, Saudi Arabia, the US, Brazil, Paraguay, and Australia. Founded in 1954, SOFT99 is headquartered in Osaka, Japan.
In recent years, SOFT99 has pursued strategic business expansions and initiatives including the opening of Soft99 Garage, a comprehensive automotive service center in Poznań, Poland, which integrates detailing, car washing, mechanical services, and vehicle inspection. The company follows a medium-term management plan emphasizing digital transformation for operational efficiency and sustainability, aiming to cultivate human resources capable of creating unique value. The latest product launches include advanced car care formulations such as "Perfect Foam Starting Set" and new generation wash and wax products. SOFT99 has also been focused on expanding synergies between its subsidiaries Aztech and Aion in the medical and industrial chemical segments, while capturing emerging demand in high-tech materials for AI and semiconductors. Additionally, the company has conducted a management buyout tender offer process in 2025, signaling major shareholder and governance changes.
SOFT99 operates through four main business segments: Fine Chemicals, Porous Materials, Services, and Real Estate, with Fine Chemicals representing the core automotive and home care chemical products. The company targets consumer and professional automotive care markets, home cleaning and maintenance sectors, and advanced industrial material markets. The SOFT99 Group comprises several subsidiaries and emphasizes development of new industrial fields and innovative products to sustain long-term growth. Its comprehensive automotive chemical and service offerings and recent strategic initiatives position SOFT99 as a diversified chemical and service provider with strong geographic reach and product innovation focus.