- CEO
- Duan Kai
- Full Time Employees
- 248
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Shinjuku Sumitomo Building Tokyo TY Japan 163-0235
- IPO Date
- Feb 18, 2021
- Business
- AXXZIA Inc. AXXZIA Inc. (4936.T) manufactures and sells cosmetics and supplements primarily in Japan and China; its core products encompass eyecare offerings including eye serums, sheets, and creams under the Beauty Eyes series; skincare lines such as facial cleansers, toning lotions, essence sheets, and moisturizing creams via the Beauty Force series; makeup products like liquid foundations; body care items; salon care and homecare solutions focused on penetration technology up to the stratum corneum; hair care and styling brands for healthy scalp and evolving beauty; supplements and drinks including the flagship AG Drink for anti-aging, Venus Recipe for health and beauty, and the recently launched RevWEL wellness brand in June 2024. The company operates under multiple brands including AXXZIA, AGTHEORY (premium aging care skincare and supplements), LisBeau (pure glowing skin for sensitive types), Venus Recipe, RevWEL, The B, Le Ciel de L'aube, and Aither, with a brand portfolio categorized by function, pricing, target customers, and sales channels such as e-commerce platforms like Douyin, Tmall Global, and Kuaishou in China. Founded on December 21, 2011, and headquartered in Tokyo with additional offices in Osaka and Fukuoka, AXXZIA Inc. conducts geographic operations across Japan, China (Shanghai and Shenzhen subsidiaries), Hong Kong, Singapore, and the USA. Recent developments include the full acquisition of Huit Laboratories Inc., a skincare manufacturer specializing in facial masks, as a wholly owned subsidiary in April 2022 to boost in-house production; completion of a Shizuoka logistics center in 2024 for enhanced distribution; establishment of an in-house R&D center in Tokyo in 2022; and plans for a Global EC Team launch in the second half of fiscal year 2025 to expand into the United States and Southeast Asia, alongside a strategic shift in China toward internalizing ad operations and targeting affluent urban consumers. The company listed publicly in February 2021 and maintains 100% subsidiaries like AXXZIA Value Creator Inc., M&D Co., Ltd., AXXZIA Technology Inc., and international entities to support manufacturing, logistics, sales, and e-commerce.