- CEO
- Takao Asuka
- Full Time Employees
- 161
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Ebisu Garden Place Tower Tokyo TY Japan 150-6013
- IPO Date
- Dec 11, 2018
- Business
- Piala Inc. is a Tokyo-headquartered marketing technology company established with a focus on e-commerce digital transformation primarily serving the healthcare, beauty, and food industries in Japan. The company offers a comprehensive suite of services including e-commerce marketing support, advertising marketing, telemarketing, direct advertising consultancy, content development, and customer support service. Its product portfolio features the RESULT Series solutions, such as RESULT MASTER, a marketing automation tool equipped with a Data Management Platform (DMP) and Artificial Intelligence (AI), designed to optimize client e-commerce marketing and Key Performance Indicator (KPI) performance guarantees. Piala also provides integrated marketing services combining online and offline data management, direct marketing media proposals spanning mainstream to niche local publications, telemarketing, direct mail, event marketing, and digital content production. Recently, Piala expanded its service offerings by incorporating entertainment industry support through the Cyber Star platform, which leverages live streaming, P2C, and NFT technologies to monetize the creator economy in cyberspace. Additionally, the company has secured funding from Geniee, Inc. and has continued strategic growth through acquisitions, such as that of Onion Inc., enhancing its digital marketing capabilities. With a workforce of approximately 156 employees, Piala operates predominantly within Japan and focuses on driving e-commerce transformation by integrating data, technology, and consulting expertise to provide performance-driven marketing solutions to over 800 clients in its target sectors. The company’s latest financials reflect ongoing adaptation in a shifting digital marketing landscape, emphasizing innovative digital transformation services and expanded digital content monetization initiatives. Piala Inc. is listed on the Tokyo Stock Exchange under the ticker 7044.T.