- CEO
- Ryoji Yanashima
- Full Time Employees
- 57
- Sector
- Technology services
- Industry
- Data processing services
- Address
- Roppongi Yamada Building Tokyo TY Japan 106-0032
- IPO Date
- Oct 24, 2019
- Business
- Intimate Merger, Inc. is a Japan-based technology company specializing in data management platforms and data utilization services for marketing companies. The company develops and provides its core products including IM-DMP, a comprehensive data management platform leveraging approximately 1 billion unique monthly audience data points covering about 90% of Japan's internet users; IM-UID, a proprietary universal identifier solution for post-cookie targeting in privacy-conscious environments; and IM-CMP, a data use consent management platform tailored for media companies. Additionally, Intimate Merger offers a broad range of consulting and marketing support services such as offline marketing, effect measurement, lead generation, risk management, data-based advertisement distribution, post-cookie ad network services, performance-based display advertising management, and company list generation. Founded in 2013, the company is headquartered in Tokyo, Japan.
Recent major developments include the continued expansion and enhancement of its data platforms, with the launch of advanced AI-driven analytics capabilities integrated into IM-DMP to improve data-driven marketing effectiveness. Intimate Merger has also positioned itself strategically by providing privacy-compliant, cookie-less targeting solutions in response to regulatory and industry shifts away from traditional cookies, specifically through its IM-UID solution. The company has strengthened its consulting and implementation support services across diverse "X-Tech" sectors such as Ad Tech, Sales Tech, Fin Tech, and Health Tech, focusing on enabling clients’ digital transformation and data utilization strategies. These strategic initiatives and technology enhancements reinforce its role as Japan's leading data marketing company by market adoption.
Intimate Merger operates primarily within Japan, serving advertising agencies, media companies, tool vendors, and other data management platforms, with an industry focus on information technology services and computing infrastructure. It is a subsidiary of FreakOut Holdings, Inc. and maintains a workforce of around 55 employees. The company's products and services target a broad spectrum of marketing and business clients who rely on precise data-driven marketing and audience analysis to optimize their campaigns and business growth.
This comprehensive portfolio of data management platforms, consulting, and privacy-conscious targeting solutions underscores Intimate Merger’s strategic emphasis on integrating advanced technology and compliance in the evolving data marketing ecosystem while sustaining its market-leading position in Japan’s data-driven advertising industry.