- CEO
- Maiko Todoroki
- Full Time Employees
- 3,222
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- 5-6-6 Hiroo Shibuya-ku Tokyo TY Japan 150-0012
- IPO Date
- Dec 21, 2020
- Business
- Poppins Corporation (7358.T) provides family care and educare services primarily in Japan, operating through segments including family care, educare, professional services, and others. The company offers a comprehensive range of products and services such as in-home nanny and babysitting services through Poppins Sitter; household support and elderly care including Poppins VIP Care with housekeeping, outing accompaniment, physical care, consultation, and emergency services; licensed and certified nursery schools under Poppins Nursery, after-school childcare, children's centers, active learning schools, international preschools, and entrance exam preparation classes via Poppins EDU School; workplace, hospital, university, and corporate in-house daycare facilities; domestic and overseas training programs, e-learning, seminars, human resources dispatch, infertility prevention training, research, and pet care services. Poppins Corporation maintains operations across Japan with key locations in Tokyo, Osaka, Nagoya, Ashiya, and Kyoto, alongside overseas facilities including Poppins U.S.A. in Honolulu, Hawaii. Founded in 1987 as the successor to JAFE Service Co., Ltd. and headquartered at Hiroo Plaza in Shibuya-ku, Tokyo, the company reorganized in October 2016 under current President and CEO Maiko Todoroki, with main subsidiaries encompassing Poppins Educare Inc., Poppins FamilyCare Inc., Poppins Professional Inc., Poppins Sitter Co., Ltd., Wish Inc., and Hoikushi GO Inc.; it was formerly known as Poppins Holdings Inc. Recent developments include the expansion of its conference childcare service to incorporate nannies for enhanced event support as of October 2024 and ongoing updates to record-high profits driven by stable educare operations and family care growth into 2025.