HOUSE OF ROSE Co.,Ltd. is a Japan-based company engaged in the planning, development, manufacture, retail, and wholesale of cosmetics and personal care products. Its core product portfolio includes skincare cosmetics, makeup cosmetics, hair care, body care, bath products, and delicately fragranced sundry goods, with notable brands such as the "Oh! Baby" body smoother series and the "barrierise" skincare range designed for sensitive and dry skin. The company operates retail stores under the HOUSE OF ROSE brand, as well as relaxation salons and fitness salons for women under the Curves brand, primarily serving the Japanese market. Founded in 1978 and headquartered in Tokyo, HOUSE OF ROSE Co.,Ltd. emphasizes naturally oriented products with gentle formulations that utilize natural ingredients. Recent major developments include the acquisition of the natural cosmetics brand "MAMA BUTTER" from B×E Inc. in 2025 and ongoing expansions in its retail and service segments, including strategic focus on enhancing its relaxation salon business and diversifying product offerings. The company operates mainly through three segments: Directly Operated Stores Product Sales, Wholesale & Sales, and Directly Operated Stores Services, reinforcing its market presence in cosmetics retail and personal care services in Japan.