NEW ART HOLDINGS Co., Ltd. NEW ART HOLDINGS Co., Ltd. operates as a holding company primarily engaged in the jewelry and art auction business, health and beauty services, and other diversified operations in Japan and internationally. The company manufactures and sells bridal jewelry including engagement rings and wedding rings under the Ginza Diamond Shiraishi and Exelco Diamond brands; provides fashion jewelry, tiara rentals, and bridal-related life event support services; conducts art auctions and sales through New Art Est-Ouest Auctions Co., Ltd.; operates aesthetic salons under La PARLER with cosmetics and health foods; and offers credit card services, golf equipment, resort developments, and hotel operations. Established in September 1994 and headquartered at 1-15-2 Ginza, Chuo-ku, Tokyo, Japan, it maintains group companies across Japan, Israel, Singapore, Hong Kong, Taiwan, and other regions, with consolidated sales of 27,644 million yen for the year ended March 2025. Recent developments include the July 2024 addition of Wah Full Group Limited as a group company; June 2024 name changes for New Art Cima Co., Ltd. to NEW ART Co., Ltd. and NEW ART Research Institute Co., Ltd. to NEW ART Precious Metals Research Institute Co., Ltd.; the October 2023 establishment of NEW ART HR&D Co., Ltd.; and a decision to acquire up to 1 million treasury shares valued at 1.5 billion yen.