- CEO
- Ichiro Terada
- Full Time Employees
- 260
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- Shinagawa Intercity Building A Tokyo TY Japan 108-6023
- IPO Date
- Sep 11, 2009
- Business
- SHOBIDO Corporation, operating with its subsidiaries, specializes in the design, production, and distribution of a wide array of personal care and lifestyle items across Japan and internationally. The company delivers an extensive selection of goods, including diverse cosmetic tools and makeup products, solutions for hair care, travel essentials, bath and beauty salon provisions, along with health-focused merchandise. Additionally, its portfolio encompasses contact lenses and their related care items, various fashion accessories such as bags, pouches, and wallets, and a range of general lifestyle products including stationery, household goods, and gifts. SHOBIDO Corporation effectively markets these products through a broad network of retail outlets, including drugstores, discount retailers, specialty shops, variety stores, and general merchandise locations, as well as through its online sales platforms. The company, which commenced operations in 1948, changed its name from SHO-BI Corporation to SHOBIDO Corporation in January 2020 and is based in Tokyo, Japan. Its strategic initiatives include strengthening its own brand presence, expanding its OEM manufacturing capabilities for cosmetics and quasi-drugs, and enhancing its global reach, particularly within the contact lens sector. Recent activities include the acquisition of Picomonte Japan Co., Ltd. in January 2025, further bolstering its manufacturing prowess. The company continually leverages extensive character licensing agreements to innovate its product offerings.