Estelle Holdings Co., Ltd. manufactures, imports, sells, and wholesales jewelry, precious metals, gemstones, and related products primarily in Japan. The company offers pearls, gemstones including rough stones, rings, necklaces, bracelets, piercing jewelry, earrings, accessories; eyeglass frames; food and restaurant services; cosmetics; fashion items; and hats, marketed through a network of 477 directly-managed chain stores comprising 368 jewelry stores, 61 eyeglass stores, 30 food stores and restaurants, and 8 fashion accessories stores, with additional wholesale operations to mail order companies. Founded in April 1954 and established in March 1959 as a Tokyo-based entity headquartered at 5F Kamiyacho Central Place, 4-3-13 Toranomon, Chuo-ku, Tokyo, it employs 2,751 people across group companies and maintains overseas presence through 14 stores in Vietnam (12 stores in Hanoi, Ho Chi Minh City, Hai Phong City) and Cambodia (2 stores in Phnom Penh), supported by subsidiaries focused on jewelry manufacturing, pearl oyster farming, gemstone cutting and polishing, eyewear production, and jewelry retail abroad. Recent developments include ongoing equity buyback programs, with tranches completed as recently as 2023 acquiring up to 1.41% of shares, alongside sustained store network expansion and group integration efforts as of June 2025.