- CEO
- Carl Goyette
- Full Time Employees
- 37
- Sector
- Consumer non-durables
- Industry
- Beverages: non-alcoholic
- Address
- 7236 Waverly Street Montréal QC Canada H2R 0C2
- IPO Date
- Mar 21, 2018
- Business
- GURU Organic Energy Corp. produces, markets and distributes natural, plant-based and organic energy drinks in Canada and the United States through a distribution network of over 25,000 points of sale and its e-commerce platform at guruenergy.com; core products include GURU Organic Energy (original, Yerba Mate, Lite and Matcha variants), GURU Energy Water (Grapefruit, Lime and Pomegranate flavors), Peach Mango Punch, Fruit Punch, Tropical Punch, Wild Berry, Wild Ice Pop, Wild Ruby Red, Lemon Ginger and Acai Berry energy drinks manufactured with organic ingredients such as green tea, matcha, guarana, ginseng, echinacea, monk fruit and stevia. The Montreal-based company, founded in 1999 and headquartered at 7236 rue Waverly, Suite 602, Montreal, Quebec H2R 0C2, Canada, targets active lifestyle consumers seeking clean energy alternatives in the wellness beverage segment with subsidiaries GURU Beverage Inc. and GURU Beverage Co. In June 2025, GURU completed a strategic shift to direct distribution in Canada, securing agreements with all major retailers and best-in-class sales and marketing partners to expand into traditional food, sports, outdoors and natural channels while achieving record margins and positioning for profitability; the company also continues US growth momentum with 38.9% sales increase excluding prior wholesale club rotations, extended wholesale club programs in Quebec and new US regional rotations launched in early 2024, and celebrated its 25th anniversary in 2024 with Great Place to Work certification.