- CEO
- Robert Craig
- Full Time Employees
- 5
- Sector
- Technology
- Industry
- Software - Application
- Address
- 1062 Homer Street Vancouver BC Canada V6B 2W9
- IPO Date
- Oct 19, 2015
- Business
- Datable Technology Corporation (TSXV: DAC, OTC: TTMZF) develops and provides PLATFORM3, a proprietary software-as-a-service (SaaS) consumer lifecycle and data management platform that enables consumer goods companies and brands to collect first-party data, perform analytics, engage customers digitally and via social media, and monetize through loyalty programs, contests, promotions, special offers, and targeted advertising solutions; the platform supports data mining and relationship-building initiatives in the consumer internet advertising sector. PLATFORM3 delivers subscription-based technology for customer engagement, incremental revenue generation, and loyalty enhancement, serving Fortune 500 companies and other global consumer brands across industries such as consumer packaged goods. The company operates primarily in Canada and the United States, with headquarters in Vancouver, British Columbia, Canada, where it was formerly known as 3TL Technologies Corp. before changing its name in May 2018; it traces its incorporation to 2011.
In recent developments, Datable amended and extended its June 2023 letter of intent (LOI) with Local Marketing Solutions Group, Inc. (LMSG) as of June 2024, restructuring a proposed transaction under which LMSG would acquire Datable's SaaS business assets in exchange for equity, positioning Datable to own 15% of LMSG post-transaction; the parties are exploring consolidation options, including going public together, to support LMSG's acquisition strategy of U.S. and Canadian marketing firms generating significant revenue and EBITDA, while leveraging cross-selling agreements and PLATFORM3 integration for growth. This strategic alliance aims to combine complementary marketing technologies and services, enhancing economies of scale, customer retention, and high-margin recurring revenues amid LMSG's return to profitability and over US$10 million in expected 2024 revenue. Datable also implemented a share consolidation, replaced outstanding debentures, reduced operating expenses by nearly 48%, and improved gross margins to 49% for the nine months ended September 30, 2023, while retaining core customers including major global brands.