- CEO
- Wen Lin Li
- Full Time Employees
- 1,048
- Sector
- Consumer durables
- Industry
- Electronics/Appliances
- Address
- No. 266, Songjiang Road Taipei TP Taiwan
- IPO Date
- Sep 18, 1997
- Business
- Taiwan Sanyo Electric Co., Ltd. is primarily engaged in the manufacturing and distribution of household electrical appliances and consumer electronics. Its core products include refrigerators, freezers, washing machines, clothes dryers, air conditioners, and other major household electrical appliances. The company also produces wireless products such as color televisions, thin televisions, and video and audio disk players. Additionally, Taiwan Sanyo offers small household electrical appliances including stereos, electric fans, electric shavers, electric cookers, microwave ovens, and mixers. It serves both domestic and overseas markets, with sales channels comprising traditional distributors, chain stores, and supermarkets. The company operates a comprehensive after-sales service network including 24 stations and five overhaul plants. Taiwan Sanyo was founded in 1964 and is headquartered in Taipei City, Taiwan.
In the last 1-2 years, a significant development was the withdrawal of Sanyo Co. of Japan from Taiwan and the introduction of a new brand name, SANLUX, by Taiwan Sanyo Electric Co., Ltd. This rebranding reflects a strategic shift after the Japanese parent company's exit from the market. The company continues to operate under this identity while maintaining its product lines and service network. There have been no reported major mergers or acquisitions recently, but the company has focused on preserving its market share in household electrical appliances (about 67% of its product mix), wireless products (about 25%), and small electrical appliances. Taiwan Sanyo continues to innovate and expand within these categories while consolidating its presence primarily in Taiwan and surrounding regions.
Taiwan Sanyo serves the household electrical appliance industry, consumer electronics, and small electrical appliances market segments. Its customer base spans retail consumers as well as commercial channels across Taiwan and overseas markets. The company employs over 1,000 personnel and emphasizes product quality and extensive after-sales service. It is an independent entity following the exit of its former Japanese parent company and positions itself as a major player in Taiwan's consumer electronics and household appliance sectors.
This description incorporates the company's broad product offerings, recent brand transition to SANLUX, operational focus, and market positioning based on the latest available information. Taiwan Sanyo Electric Co., Ltd. remains headquartered in Taipei and was founded in 1964, carrying forward its legacy in electrical appliances under the updated brand framework.