- CEO
- Chia Yu Wang
- Full Time Employees
- 223
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- No.230, Sec.3, Chengde Rd. Taipei TPE Taiwan 103
- IPO Date
- Sep 17, 2001
- Business
- Farcent Enterprise Co., Ltd. (1730.TW) operates as a prominent Fast-Moving Consumer Goods (FMCG) company, delivering a comprehensive array of household and personal care solutions primarily across Taiwan and extending into various Asian markets. Established in 1983 and headquartered in Taipei, Taiwan, the company maintains a robust portfolio encompassing air care products such as fresheners and deodorizers, alongside essential home cleaning items like detergents, mops, and specialized wet wipes. Farcent also specializes in dehumidifiers, moth repellents, and expands its offerings to include personal care items like perfumes, shampoos, and shower gels under distinct brands such as Farcent, Ms. Bright, LPF, CHU, and HI TEA. The enterprise is recognized for holding market leadership in numerous household categories within Taiwan, supported by strong research and development, efficient manufacturing, and expansive distribution networks. Beyond its proprietary product lines, Farcent also provides original design manufacturing (ODM) and original equipment manufacturing (OEM) services, and operates an agency business, representing and distributing international brands in the Taiwanese market. Since its listing on the Taiwan Stock Exchange in 2001, Farcent has consistently pursued strategic growth, including expanding its presence in regions like China, Malaysia, Thailand, Vietnam, and the Philippines, while focusing on enhancing its e-commerce capabilities and diversifying its product offerings, including a recent push into premium air care and personal care segments.