- CEO
- Chi Jen Yang
- Full Time Employees
- 10,976
- Sector
- Consumer durables
- Industry
- Automotive aftermarket
- Address
- No. 146, Zhongshan Road Yuanlin TX Taiwan 510
- IPO Date
- Dec 20, 1990
- Business
- Kenda Rubber Industrial Co. Ltd. (2106.TW) manufactures and markets tires and rubber products for a wide range of applications, including bicycles, motorcycles, automobiles, light trucks, powersports vehicles, agricultural machinery, lawn and garden equipment, trailers, golf carts, wheelchairs, and industrial vehicles; it also produces inner tubes, wheels, rims, and carbon fiber products. Founded in 1962 and headquartered in Yuanlin, Taiwan, the company operates manufacturing facilities in Taiwan, China, Vietnam, and Indonesia, with sales and technical centers in the United States, Europe, and other regions serving global OEMs, wholesalers, retailers, and end-users. Kenda engages in trading, investing, wheel and rim production, tire distribution, and marketing services, with its shares listed on the Taiwan Stock Exchange since 1990.
The company maintains a diverse product portfolio featuring automotive tires such as passenger car radials, summer and winter SUV tires (e.g., KR606 Kenetica SUV, KR504 Wintergen 2 SUV), all-season 4x4 tires (e.g., KR615 Klever A/T 4S), and commercial van tires (e.g., KR105 Komendo 4S); specialty tires for powersports (ATV/UTVs), trailers, turf, and off-road applications; bicycle and motorcycle/scooter tires and tubes; and lawn & garden, golf cart, and wheelchair tires.
Recent developments include the full incorporation of its STARCO subsidiary as the KENDA Europe Specialty business unit in 2024 to enhance tire and wheel offerings in Europe; launch of four new automotive tires at The Tire Cologne 2024, developed at the KENDA Europe Technical Centre in Germany; consideration of a new U.S. manufacturing plant to expand production beyond Asia and mitigate tariff risks; repurposing of its Shenzhen, China facility into a shipping and sales center; and establishment of technical and sales offices to support European growth, including a new all-season EV tire in development. Kenda reported first-quarter 2025 earnings and continues to invest in product innovation amid global market shifts.