Hotai Motor Co., Ltd. (2207.TW) serves as the exclusive distributor of Toyota and Lexus vehicles in Taiwan, along with Hino trucks and buses; it provides comprehensive after-sales services including maintenance, parts supply, and warranty support; and operates a diverse portfolio of automotive-related businesses such as leasing, rental, insurance agency, and used vehicle sales. The company manufactures and sells Toyota-brand vehicles, engines, and components through its extensive dealer network across Taiwan; offers financial services like auto loans and fleet management; and engages in logistics and transportation solutions via subsidiaries. Founded in 1947 and headquartered in Taipei, Taiwan, Hotai Motor operates primarily in the domestic Taiwanese market, serving retail consumers, corporate fleets, and government entities in the automotive retail and services industry.
In recent developments, Hotai Motor expanded its electric vehicle offerings with the launch of new Toyota battery electric models in Taiwan during 2024, aligning with global electrification trends; formed strategic partnerships with local energy firms for EV charging infrastructure in 2025; and completed the acquisition of additional dealership sites to strengthen market penetration amid rising demand for hybrid and EV segments. The company announced a major capital investment in advanced service centers equipped for autonomous vehicle maintenance in late 2024; secured a significant funding round from institutional investors to support digital transformation initiatives, including AI-driven customer service platforms; and reorganized its subsidiary structure to integrate luxury Lexus operations more efficiently, reflecting a shift toward premium and sustainable mobility solutions within the past two years.