- CEO
- Hsin Yu Pei
- Full Time Employees
- 2,210
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- No.151, Shitan Road Taipei TP Taiwan 114
- IPO Date
- Oct 23, 2012
- Business
- Lion Travel Service Co., Ltd. (2731.TW) operates as a leading travel agency in Taiwan, providing comprehensive tourism services including packaged tours, transportation ticketing, visa applications, tour guide services, accommodation reservations, and other travel-related offerings; it also engages in charter bus transportation, information technology, management consulting, catering, magazine publishing, and property insurance brokerage. The company serves domestic and international markets through its Travel Department and Others segments, targeting leisure travelers, corporate clients, families, and MICE (meetings, incentives, conventions, exhibitions) groups with specialized products such as themed tours focused on mountaineering, skiing, golf, cruises, and exclusive railway experiences like the Signature brand. Founded in 1977 and headquartered at 9F, No. 151 Shitan Road, Neihu District, Taipei, Taiwan, Lion Travel maintains over 100 offices worldwide across the Americas, Oceania, Europe, and Asia, bolstered by subsidiaries including AsiaYo for accommodations, Fontrip Technology for digital solutions, Lion International Insurance Service, and Lion Hotel Management & Consulting. Recent developments include the launch of AI-powered tools such as the LiLi smart chatbot for 24-hour customer service and Lion Secretary virtual trip assistant, which have generated over NT$30 million in revenue and target NT$300 million in 2026 amid a digital overhaul featuring a smart Zhongxiao branch with self-service lockers; the company took Unitravel Travel Service Co., Ltd. public to strengthen domestic and inbound supply chains, debuted the Norwegian Spirit cruise exclusively in Taiwan with Keelung and Kaohsiung home ports starting June 2024, and expanded themed railway services on Alishan Forest Railway while planning intelligent customer service rollout in early 2025 and hiring 60 IT professionals in data engineering and machine learning.