- CEO
- Pi Hua Chen
- Full Time Employees
- 123,543
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- No.107, Songren Road Taipei TP Taiwan 11073
- IPO Date
- Nov 27, 2013
- Business
- Chlitina Holding Limited, founded in 1989 and headquartered in Taipei City, Taiwan, is a leading investment holding company primarily engaged in the research, development, manufacture, and sale of beauty and skincare products. Its core products include facial care items such as serums, acne treatments, moisturizers, lotions, cleansers, and essential oils under the Chlitina brand. The company also markets body care and aromatic products, health foods, daily necessities, and supplementary health care products. In addition, Chlitina operates cosmetic retail and manicure services through both online platforms and franchised chain stores. It provides supplementary services including enterprise management consulting, medical cosmetology, and cosmetology training.
Chlitina serves customers primarily in Taiwan, Mainland China, Hong Kong, and other international markets, with significant sales penetration in Greater China. The company’s business segments encompass product manufacturing, franchise operations, direct retail stores, and distribution. It also emphasizes professional beauty courses and training for skincare consultants, having established partnerships such as a research and development alliance with a French partner and extensive training programs.
Recent major developments include launching new product lines featuring renewable resources and eco-friendly ingredients, reinforcing its commitment to sustainable beauty care. In 2024, Chlitina introduced the award-winning Youthkeeper Serum, which received the Gold Quality Award from Monde Selection. The company has undertaken organizational reforms dividing franchise and direct sales businesses into distinct groups to streamline operations and has expanded its Beauty Health Happiness stores. Chlitina also continues to promote brand campaigns and high-profile endorsements, including a recent collaboration with notable Taiwanese singer A-Lin as a brand spokesperson. The company maintains strategic growth through franchise expansion, new store openings, and ongoing product innovation, positioning itself as a leading player in the Asian personal care and beauty product industry.
Chlitina Holding Limited combines traditional skincare with advanced cosmetic science to target consumer needs for maintenance, repair, and enhancement of skin health and appearance, catering primarily to women. Its business model integrates product development, retailing, consulting, and professional training, underpinning its competitive edge in the evolving personal care sector across its geographic footprint in Asia.