- Business
- Vidaroo Corp (VIDA) is a video technology company that licenses its Online Video Platform under a software-as-a-service model and provides professional video production services; the platform comprises web-based applications for video management, live streaming, content delivery and syndication, player functionality, social media integration, analytics, and advertising capabilities, offered in Publisher and Enterprise editions for on-demand and multi-destination enterprise programs; it also creates video content for entertainment, traditional media, corporate presentations, and in-house production, serving clients including advertising agencies, media companies, and brands such as Microsoft, Coca-Cola, and Toyota. The company operates primarily in the United States with a focus on the movies and entertainment segment of the media industry, targeting businesses, organizations, and national brands. Founded in 2007 and formerly known as Gen2Media Corporation until its name change in April 2010, Vidaroo Corp is headquartered at 8 North Highland Avenue in Winter Garden, Florida, with historical offices in Orlando and New York City. In a major recent development, the Vidaroo Platform has been acquired, resulting in its temporary suspension of online operations.