- CEO
- Rimantas Perveneckas
- Full Time Employees
- 2,360
- Sector
- Retail trade
- Industry
- Apparel/Footwear retail
- Address
- Vilnius Lithuania
- IPO Date
- May 26, 1997
- Business
- Apranga APB is a Lithuania-based retail company that specializes in the retail sale of apparel, footwear, and fashion accessories across the Baltic States. Founded in 1993 and headquartered in Vilnius, Lithuania, the company operates as a key retail subsidiary of UAB MG grupė and serves as the leading fashion retailer in Lithuania, Latvia, and Estonia. Apranga APB organizes its commercial activities across multiple retail concepts and market segments: fast fashion and youth apparel; premium and luxury fashion; business and classic wear; children's clothing; and footwear and fashion accessories. The company's brand portfolio comprises franchised and proprietary store banners, including franchised retail chains operated under long-term agreements with the Inditex Group such as Zara, Bershka, Pull&Bear, Massimo Dutti, Stradivarius, Oysho, and Zara Home; international luxury and designer mono-brand boutiques including Burberry, Hugo Boss, HUGO, BOSS, Max Mara, Weekend Max Mara, Emporio Armani, Armani Exchange, and Brunello Cucinelli; premium contemporary brands including Sandro, Maje, Mango, Tommy Hilfiger, Calvin Klein Jeans, and Aldo; and proprietary multi-brand retail chain concepts including Apranga, Aprangos Galerija, City, and Mados Linija. In addition to its extensive network of physical stores situated in prime shopping centers and high-street shopping districts, the company operates regional e-commerce channels under the Soulz digital platform across Lithuania, Latvia, and Estonia. In recent developments, Apranga APB has advanced an extensive capital expenditure and store renovation program across its Baltic network, upgrading key flagship locations to the latest architectural and technological retail concepts of major partner brands, notably Inditex formats. The company has also expanded its omnichannel capabilities through logistics and IT enhancements to its Soulz e-commerce ecosystem, broadened its premium brand representation with targeted boutique openings, and systematically optimized its retail sales area in major commercial destinations across Vilnius, Kaunas, Klaipėda, Riga, and Tallinn.