- CEO
- Josh Scherba
- Full Time Employees
- 548
- Sector
- Communication Services
- Industry
- Entertainment
- Address
- 5657 Spring Garden Road Toronto NS Canada B3J 3R4
- IPO Date
- Dec 17, 2010
- Business
- WildBrain Ltd. WildBrain Ltd. develops, produces, distributes, and licenses kids' and family entertainment content worldwide through its three primary segments of Content and Licensing, Global Licensing, and Canadian Television Broadcasting. The company owns one of the largest independent libraries of children's programming, encompassing approximately 14,000 half-hours of content including iconic franchises such as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget, Sonic Prime, The Snoopy Show, Snoopy in Space, Camp Snoopy, Strawberry Shortcake: Berry in the Big City, Teletubbies Let’s Go!, and Degrassi; it operates production studios including WildBrain Studios in Vancouver, House of Cool in Toronto for design and storyboarding, and a digital studio; WildBrain Distribution manages territory-by-territory sales of its library and specials to streaming platforms, broadcasters, and home entertainment across offices in Toronto, Beijing, Los Angeles, New York, London, and Paris; WildBrain London runs a major YouTube multi-channel network with around 1.5 trillion minutes of watch time; and WildBrain CPLG serves as a global licensing agency for owned and third-party entertainment, sports, and brands in toys, apparel, consumer products, and location-based experiences. Targeting children, families, and multigenerational audiences primarily in North America, the United Kingdom, Europe, Asia-Pacific, and other international markets, WildBrain generates significant revenue from copyright management, brand licensing, advertising on ad-supported video platforms, and franchise partnerships with platforms like Apple TV+, Amazon MGM Studios, Ubisoft, and Miraculous Corp. Founded in 2006 through the merger of Decode Entertainment and Halifax Film Company as DHX Media and rebranded to WildBrain Ltd. in 2019, the company is headquartered in Toronto, Canada, with worldwide operations and subsidiaries including WildBrain CPLG in London. Recent developments include the 2023 acquisition of animation studio House of Cool for CA$18.3 million, with its co-founders joining as co-general managers; the 2024 agreement to sell a two-thirds majority stake in its television broadcasting business (Family Channel, Family Jr., WildBrainTV, and Télémagino) to IoM Media Ventures Inc. for over $40 million over four years to simplify operations and focus on high-growth areas; the 2024 merger of WildBrain Spark into WildBrain London; announcements in 2025 of television channel closures following lost carriage deals with Bell Canada and Rogers Communications amid CRTC disputes; new global licensing representation for brands like Fuzzballs by WildBrain CPLG targeting plush, stationery, apparel, and collectables in the U.S., U.K., Greater China, EMEA, and APAC; expanded partnerships for Peanuts with Apple TV+, Wednesday, Rocky, and Pink Panther with Amazon MGM Studios, Rayman with Ubisoft in France, and Van Gogh Museum consumer products; and licensing expansions for Strawberry Shortcake and Teletubbies with new brand collaborations.