- CEO
- Masataka Yamaishi
- Full Time Employees
- 34,471
- Sector
- Consumer Cyclical
- Industry
- Auto - Parts
- Address
- 36-11, Shimbashi 5-chome Hiratsuka KN Japan 105-8685
- IPO Date
- Jan 8, 2015
- Business
- The Yokohama Rubber Co., Ltd. (YORUF) manufactures and sells tires and automotive parts worldwide. The company offers a broad portfolio of products including passenger car tires under brands such as ADVAN, Geolandar, BluEarth, and Vredestein; truck and bus tires; off-road tires for construction and mining vehicles; aviation tires; conveyor belts; and rubber hoses and sealants. It also provides automotive aftermarket services, industrial rubber products, and chemicals derived from synthetic rubber.
Headquartered in Tokyo, Japan, and founded in 1917, Yokohama Rubber operates globally with manufacturing facilities and sales networks across Asia, North America, Europe, and other regions, serving original equipment manufacturers, replacement markets, and industrial customers in the automotive, aviation, construction, and mining sectors.
In recent developments, the company expanded its sustainable product lineup with new low-rolling-resistance tires launched in 2024 targeting electric vehicles; formed a strategic alliance with Michelin for joint research on next-generation tire technologies in early 2025; and completed the acquisition of a majority stake in a U.S.-based specialty rubber compounding firm to bolster its North American industrial products segment. These initiatives reflect Yokohama Rubber's focus on sustainability, innovation, and geographic diversification amid growing demand for eco-friendly mobility solutions.