American Rebel Holdings, Inc.
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- Business
- American Rebel Holdings, Inc. (NASDAQ: AREB) designs, manufactures, and markets branded safes, personal security and self-defense products, apparel, accessories, and light beer under the American Rebel brand primarily in the United States. Core offerings include American Rebel safes; concealed carry products such as backpacks, jackets, and coats; branded apparel and accessories for men and women; and American Rebel Light Beer, a patriotic lifestyle beverage launched regionally in mid-2024. The company, founded in 2014 and headquartered in Brentwood, Tennessee, distributes through dealers, regional retailers, specialty safe, sporting goods, hunting, and firearms stores, as well as online via its website and e-commerce platforms. Recent developments include a $1.5 million strategic investment in RAEK Data, Inc. in October 2025 to enhance first-party data capabilities for customer acquisition and retention; acquisition of a 30% ownership interest in 218 LLC in September 2025, securing a premier Nashville property for future corporate headquarters and branded showcases; addition of Commercial Distributing Company in Massachusetts and C & C Distributors in Arkansas in late 2025 to expand American Rebel Light Beer's national distribution; and receipt of Nasdaq panel confirmation in November 2025 meeting the $2.5 million stockholders' equity rule.
Company News
Champion Safe Builds Second-Half Momentum and Deepens Dealer Partnerships at NBS Fall Market
American Rebel Light Beer Drives Major Fan Engagement, Retail Expansion and Brand Visibility During the 2026 NHRA Brainerd Nationals
Matt Hagan Drives American Rebel Light Beer Funny Car to 2026 NHRA Brainerd Nationals Victory on FS1 National Broadcast and NHRA Funny Car Points Lead
American Rebel Light Beer & World Champion Matt Hagan Charge into The 2026 NHRA Brainerd Nationals this weekend on FS1 & FS2
American Rebel Light Beer Releases George Washington Founding Fathers Campaign on AmericanRebelBeer.com
Champion Safe Accelerates Dealer Fulfillment and Production Momentum at Sports Inc August 2026 Outdoor Show
American Rebel Light Beer Rallies Patriotic Americans With "Historic Moments" With American Rebel Beer Video Campaign Encouraging Patriots to "Be a Rebel"
TSR's Leah Pruett Powers the American Rebel Light Beer Dragster to the Finals at the NHRA Muckleshoot Northwest Nationals Live on FOX
American Rebel Light Beer Amplifies National Brand Presence at the NHRA Northwest Nationals with Leah Pruett Headlining and Matt Hagan Returning as Defending Seattle Champion on FOX and FS1
American Rebel Light Beer Expands Across Pennsylvania; CEO of American Rebel Holdings, Inc. (OTCID:AREB) Andy Ross Performs at Historic York State Fair Continuing Patriotic Summer Brand Activation Strategy
American Rebel Light Beer Strengthens Pennsylvania Expansion with Final Star Spangled Happy Hour Activation at Parx Racing® - Country Night Featuring CEO Andy Ross, July 23 from 5-8 p.m. (3001 Street Road, Bensalem, PA)
Champion Safe Secures Strategic Growth Capital to Accelerate Production and Convert Record $3.9 Million Backlog into Shipments and Revenue
American Rebel Light Beer Surpasses 437 Pennsylvania Account Placements and is now being served at Lincoln Financial Field
American Rebel CEO Andy Ross to Perform at Gettysburg, PA, Bike Rally as Company Advances Grassroots Marketing Activation Events for American Rebel Light Beer
American Rebel Holdings, Inc. (OTCID:AREB) Advances America 250 Brand Amplification Strategy for American Rebel Light Beer - America's Patriotic Beer with Independence Day Weekend Activation in Gettysburg, PA
Champion Safe and Dave Kindig Ignite New Ultra-Premium Custom Safe Collaboration Built on American Steel, Bold Design, and Unmistakable Craftsmanship
American Rebel CEO Andy Ross to Headline "The Bruce Collins Show," Rallying America's Patriotic Brand and National Growth Story
FLY REBEL LIGHT, FLY! American Rebel Light Beer Lands at Lincoln Financial Field - America's Patriotic Beer Has Arrived at One of America's Greatest Stadiums
American Rebel Holdings, Inc. CEO Drives Patriotic Retail Activations for American Rebel Light Beer Across Pennsylvania
American Rebel Winning in Motorsports - American Rebel Light Beer's Three-Entry NHRA Platform Delivers Double Victory Weekend at Thunder Valley Nationals