- CEO
- Gustavo Furtado
- Full Time Employees
- 8,196
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Av. Dra. Ruth Cardoso, 7221 Pinheiros SP Brazil 05425-070
- IPO Date
- Apr 17, 2019
- Business
- Grupo SBF S.A. (SBFG3.SA) operates as a leading Brazilian retail company focused on sports, leisure, and lifestyle products through its omnichannel platforms. The company offers a wide range of products including footwear, apparel, sporting goods, fitness equipment, and accessories across brands such as Centauro, Nike, Adidas, Puma, and its private labels; it also provides e-commerce services, in-store retail experiences, and related financial services like private label credit cards. Headquartered in São Paulo, Brazil, and founded in 1987, Grupo SBF serves consumers primarily in Brazil with expanding operations in select Latin American markets through physical stores, online platforms, and marketplaces. In recent developments, the company has pursued strategic expansions including the acquisition of additional retail assets and partnerships with international sports brands to enhance its product portfolio; it completed a significant funding round in 2024 to support digital transformation and store network growth, alongside launching new private-label product lines in fitness and outdoor categories.