Better Choice Company Inc.
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- Better Choice Company Inc., founded in 1987 and headquartered in Tampa, Florida, operates as a pet health and wellness company focused on premium natural pet nutrition and wellness products. Its core product portfolio includes kibble and canned dog and cat food, freeze-dried raw dog food and treats, vegan dog food and treats, oral care products, dental chews, supplements, and toppers marketed primarily under the Halo and TruDog brands. The company targets health-conscious pet owners across North America through a combination of e-commerce and traditional retail channels. Better Choice Company emphasizes ingredient quality, natural formulations, and science-based nutrition developed with veterinary experts. In 2025, it completed a transformative business combination with SRx Health Solutions, a specialty pharmacy and healthcare network, which expanded its healthcare service offerings and positioned it as a global health and wellness company for pets, people, and families. This merger included an $8.8 million private placement, a corporate name change to SRx Health Solutions Inc., and a ticker symbol change from BTTR to SRXH, marking a significant strategic shift toward integrated pet and human health services. The company also recently integrated TruDog products into its portfolio, enhancing its freeze-dried raw pet food offerings. Better Choice operates in the pet care and health sectors, leveraging its combined expertise to innovate at the intersection of nutrition and specialty pharmacy services. This positions the company for growth with enhanced omnichannel distribution, operational leverage, and a broadened market presence following the merger and rebranding initiative. Its operational focus remains in the United States with expanding global ambitions through the SRx Health platform.
Better Choice Company Completes Name Change to SRx Health Solutions Inc. and Begins Trading Under the Ticker Symbol ‘SRXH' Today, Wednesday, April 30, 2025
SRx Health Solutions, Inc. (formerly known as Better Choice Company Inc.) Announces Halo Spin-Out Distribution for Stockholders of Record as of April 23, 2025
Better Choice Company Cancels Previously Announced Stock Dividend
Better Choice Company Announces Closing of the SRx Health Merger, Name/Symbol Change and Completes $8.8 Million Private Placement Priced Above Last Market Closing Price
Better Choice Company Revises Record Date and Payment Date for Stock Dividend of 0.35 per Share
Better Choice Sells Halo's Business in Asia for $8.1 Million in Total Gross Proceeds Including $6.5 Million in Cash Up Front, the Equivalent of $3.34 Per Share
Better Choice Company Regains Compliance with NYSE American Continued Listing Standards
Better Choice Company Revises Payment Date for Stock Dividend of 0.35 per Share for Each Share Held for Stockholders of Record as of April 17, 2025
Better Choice Company Issues Stock Dividend of 0.35 per Share for Each Share Held for Stockholders of Record as of April 17, 2025
Better Choice Company Chairman Provides Shareholder Update on SRx Health Acquisition and Comments on Recent Debt-to-Equity Transaction
Better Choice Company Signs Definitive Agreement for SRx Health Solutions to Convert CAD$4 Million in Debt to Equity
BTTR Stock Down 9% Despite Narrowing Q4 Losses and E-Commerce Gains
Better Choice Company Inc. (BTTR) Q4 2024 Earnings Call Transcript
Better Choice Announces SRx Health's Participation at the 2025 Bloom Burton & Co. Healthcare Investor Conference on May 5th and 6th
Better Choice Company Shareholders Overwhelmingly Approve Acquisition of SRx Health Solutions and Related Proposals
Better Choice Company Board of Directors Approves Up to 55% Annual Royalty Distribution Plan from its Halo Brand
Better Choice Company Signs Binding Letter of Intent to Acquire Choice Specialty Pharmacy, Expanding U.S. Presence
Better Choice Company to Host Fourth Quarter and Full Year 2024 Financial Results Conference Call on March 27th at 4:30 p.m. ET
Better Choice Company Appoints Renowned Expert in Rare and Undiagnosed Diseases, Dr. Paldeep S. Atwal, as its United States Special Healthcare Advisor
SRx Health Solutions Granted Final Order to Proceed with the Acquisition by Better Choice Company