- CEO
- Markus Ehrle
- Full Time Employees
- 516
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Carrefour de Rive 1 Geneva GE Switzerland 1207
- IPO Date
- Aug 18, 2004
- Business
- APG|SGA SA, Switzerland's leading provider of outdoor advertising services, operates as a holding company through subsidiaries engaged in out-of-home media solutions including digital, analogue, mobile and interactive formats; analogue and digital advertising panels such as pasted posters, illuminated posters, electronic ePanels (including F4, F12, F200, F24 formats), full HD screens and programmatic advertising like ChannelOOH and Next level DOOH; mobile targeting solutions including aymo; live communications encompassing sampling, fundraising, brand presentations and pop-up stores; real estate services such as procurement, installation and maintenance of urban street furniture, waiting shelters, city map fixtures and guidance systems; and exclusive management and leasing of advertising, distribution and promotional spaces in public transport venues. The company serves local, national and international advertisers, private property owners and the public sector primarily in Switzerland, where it holds a 63% market share with 150,000 analogue and digital spaces across streets, squares, railway stations, airports, shopping centres, mountains and public transport, as well as in Serbia with a 46% market share through subsidiary Alma Quattro d.o.o.; it targets high-visibility locations for maximum reach and performance measurement via tools like SPR+. Founded in 1900 and headquartered in Geneva, Switzerland, APG|SGA lists on the SIX Swiss Exchange (ticker: APGN.SW; London: 0QN0.L) with 500 employees in Switzerland and 50 in Serbia, generating CHF 325.6 million in revenue as of 2023 through subsidiaries including Allgemeine Plakatgesellschaft AG, Swissplakat AG, Swiss Poster Research Plus AG and APG|SGA Rail. In 2024, NZZ acquired a 25% strategic stake from JCDecaux SE and Pargesa Asset Management S.A. at CHF 220 per share, positioning it as the largest shareholder while JCDecaux retains 16.44% and Pargesa 13.86%; the company also installed Europe's highest-altitude ePanels on Jungfraujoch at 3,454 metres and received the EcoEnterprise Certificate for sustainability; earlier changes include Nico Benz-Müller's appointment as CFO in 2024, Dr. Dominik Franke's role as CITO in 2023 and Claudia Fischbacher's addition to the management board in 2022.