GAM Holding AG operates as an independent, pure-play asset management company headquartered in Zurich, Switzerland. Founded in 1983, the company delivers active investment solutions and products primarily to institutions, financial intermediaries, private investors, and family offices. GAM's core offerings include equity and fixed income portfolios; multi-asset investment management; specialist active strategies; alternatives investment capabilities; and wealth management services. It also provides private labeling services, including fund administration and management company services, supporting third-party asset managers. The company operates across 15 countries globally, managing CHF 12.7 billion in assets under management as of mid-2025.
Recently, GAM has undergone significant strategic transformation focused on becoming a focused, client-centric, and profitable pure-play investment management firm. In November 2024, GAM completed a CHF 100 million fully underwritten capital increase via a rights issue, led by major shareholder NJJ Holding SA, to strengthen financial stability and fund growth initiatives. The company has divested its Fund Management Services unit to Carne Group as of February 2024, narrowing its business scope to investment management and wealth management while expanding distribution reach and diversifying into higher-margin alternatives. In 2024, GAM launched its GAM LSA Private Shares strategy in Europe to provide access to late-stage private equity funds, exemplifying its push into alternatives. The firm is actively pursuing M&A opportunities and strategic partnerships in 2025 to enhance its offerings and attract top talent.
GAM Holding AG’s business segments include Investment Management, Wealth Management, and previously Fund Management Services until its recent divestiture. Its client base spans institutional investors, financial intermediaries, family offices, and private clients worldwide. The company is publicly listed on the SIX Swiss Exchange under the ticker GAM since its spin-off and independent listing in 2009 after separation from Julius Baer Group. The ongoing strategic focus revolves around amplifying core active strategies, cost optimization, and expanding specialized alternative investment products to drive sustainable growth and profitability.
This positions GAM as a specialized asset manager with a growing emphasis on alternatives and private equity access alongside traditional active equity and fixed income management within a global footprint and a refreshed financial and operational structure. The company continues to build on its legacy since founding by innovator Gilbert de Botton, evolving as a nimble, client-focused asset manager with strong governance and strategic momentum for future growth.