Deere & Company
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- Deere & Company (NYSE: DE), founded in 1837 and headquartered in Moline, Illinois, manufactures and distributes a broad range of agricultural, construction, forestry, and turf equipment, precision technologies, power systems, and financial services worldwide; the company operates through four primary segments including Production & Precision Agriculture, Small Agriculture & Turf, Construction & Forestry, and Financial Services, with significant presence across North America, Europe, Latin America, Asia, Africa, Australia, and other regions. In Production & Precision Agriculture, Deere offers mid-size tractors, combines, cotton pickers and strippers, sugarcane harvesters, tillage and seeding equipment, sprayers, nutrient applicators, ExactShot precision starter-fertilizer systems, See & Spray intelligent spraying technology, AutoTrac guidance, and Section Control automation; Small Agriculture & Turf provides utility tractors, loaders, riding lawn mowers, commercial turf equipment, golf course mowers, utility vehicles, hay and forage equipment, and implements for mowing, tilling, and snow handling; Construction & Forestry includes backhoe loaders, excavators, dozers, motor graders, articulated dump trucks, skid-steers, log skidders, harvesters, forwarders, and roadbuilding equipment from the Wirtgen Group brands such as Wirtgen cold milling machines, Vögele pavers, Hamm compactors, Kleemann crushers, and Benninghoven asphalt plants; Financial Services finances retail purchases of Deere equipment and provides related services. Deere also offers drivetrain components, engines for industrial and marine use, generator drives, and a portfolio of over 25 brands including Hagie high-clearance sprayers, PLA and Mazzotti self-propelled sprayers, Monosem precision planters, A&I aftermarket parts, Blue River Technology's See & Spray systems, Bear Flag Robotics autonomous solutions, Harvest Profit farm management software, and Kreisel electric batteries; the company emphasizes intelligent connected machines, John Deere Operations Center digital platform, JDLink telematics, and lifecycle support through parts, upgrades, and remanufacturing. Recent developments include leadership realignments effective November 2025 with Deanna Kovar as President of Worldwide Agriculture & Turf Division: Production and Precision Ag, Justin Rose as President of Small Agriculture & Turf, and Cory Reed as President of Lifecycle Solutions, Supply Management, and Customer Success to advance the Smart Industrial strategy; in August 2025, Deere completed the acquisition of GUSS Automation to bolster high-value crop automation; ongoing expansions feature fully autonomous battery-electric tractors, 20+ electric and hybrid models by 2026, Solutions as a Service for precision tech like See & Spray and ExactShot, a partnership with SpaceX Starlink for rural connectivity, and pilot programs such as Sonoma County Winegrowers using Smart Apply for reduced chemical and water use; fiscal 2024 results showed $51.7 billion in net sales and revenues, $7.1 billion net income, 775,000 connected machines, and 455 million engaged acres, with Leap Ambitions targeting 1.5 million connected machines by 2026 and enhanced sustainability metrics including 19% Scope 3 emissions reduction.
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