- CEO
- Enrico Vita
- Full Time Employees
- 15,078
- Sector
- Distribution services
- Industry
- Medical distributors
- Address
- Via Ripamonti 133 Milan MI Italy 20141
- IPO Date
- Jun 27, 2001
- Business
- Amplifon S.p.A. is a global leader in hearing care retail, headquartered in Milan, Italy, and founded in 1950. The company specializes in the distribution, customization, and fitting of hearing solutions designed to help individuals rediscover the emotions of sound. Its core product portfolio includes a wide range of hearing aids and auditory prostheses under brands such as Amplifon, Miracle-Ear, Beter Horen, and Sonus, complemented by advanced hearing aid technologies like Ampli-Easy, Ampli-Mini, Ampli-Connect, and Ampli-Energy. These products feature innovative functions such as Bluetooth connectivity, noise reduction, and rechargeable batteries, aimed at enhancing user experience. Amplifon also provides comprehensive services including hearing diagnosis, fitting, maintenance, and personalized customer care.
The company operates through an extensive global network of approximately 10,000 points of sale including owned stores, franchise outlets, and shop-in-shops, covering Europe, the Middle East, Africa (EMEA), the Americas, and Asia-Pacific regions. Its geographic presence spans major markets such as Italy, France, Germany, the United States, Canada, Australia, China, and several Latin American countries, reflecting a diversified and robust international footprint.
Recent strategic initiatives include the acceleration of the "Fit4Growth" program aimed at improving operational efficiency and profitability by restructuring its retail network, including the selective closure of around 100 underperforming clinics as of late 2025. Amplifon has pursued growth through acquisitions primarily in France, Germany, Poland, the United States, Canada, and China, reinforcing its market position in these key territories. In 2024, the company reported revenue growth supported by these acquisitions and organic expansion, with a focus on maximizing performance in the US market through its Miracle-Ear and Amplifon Hearing Healthcare businesses. Amplifon also emphasizes technological innovation and digital transformation to strengthen its competitive edge and enhance customer engagement.
Amplifon is positioned within the hearing care and medical equipment industry, targeting hearing-impaired individuals requiring customized auditory solutions and services. The company’s advanced product offerings, combined with a global retail presence and ongoing strategic initiatives, affirm its leadership role and commitment to sustained growth in the hearing care market.
This comprehensive profile reflects Amplifon's main products and services alongside its latest significant operational and strategic changes.