- CEO
- Pontus Johan Lindwall
- Full Time Employees
- 2,709
- Sector
- Consumer services
- Industry
- Casinos/Gaming
- Address
- Regeringsgatan 28 Stockholm AB Sweden 111 53
- IPO Date
- Mar 26, 1996
- Business
- Betsson AB (publ) (BETSBS.XD) operates as a holding company that invests in and manages fast-growing entities within the online gaming sector; it develops and offers casino games including slots, table games and live casino, sportsbook betting on various sports and events, and other games such as poker, bingo and scratch cards. The company markets its products under multiple brands including Betsson, Betsafe, Nordicbet, Racebets, Starcasino, Inkabet and betFIRST; its subsidiaries hold gaming licenses in seventeen jurisdictions across Europe, Latin America, Central and Eastern Europe, Central Asia and other international markets. Founded in 1963 and headquartered in Stockholm, Sweden, Betsson employs around 3,000 people across 20 offices in 75 nationalities and focuses on regulated markets where such revenue represents 64% of total earnings. Recent developments include the launch of its flagship brand in Georgia and Lithuania in 2025, expansion in Latin America with record revenue growth in Peru and Argentina, discontinuation of Nigeria operations and reversal of a planned Dutch acquisition in Q2 2025, extension of a technology partnership with GiG for AI-driven solutions and entry into new regulated markets like Serbia, Germany and Peru, alongside a SEK6.5m penalty appeal from the Swedish Gambling Authority and initiation of a share buyback program amid strong cash flow and a historic net cash position.