- CEO
- John Saad
- Sector
- Finance
- Industry
- Finance/Rental/Leasing
- Address
- Cairo Egypt
- IPO Date
- Oct 15, 2018
- Business
- Contact Financial Holding S.A.E. is a non-bank financial services company headquartered in Cairo, Egypt. Founded in 2001 and formerly known as Sarwa Capital Holding, the company provides diversified consumer finance, commercial financing, insurance solutions, debt capital market services, and digital payment platforms to individual consumers, small and medium-sized enterprises, and corporate clients across Egypt. The company operates through a nationwide branch network and an extensive merchant footprint of over 10,000 points of sale, supported by regulated operating subsidiaries and digital finance channels.
The company organizes its business operations across Financing Activities, Insurance Activities, Brokerage Activities, and Debt Capital Markets. Its comprehensive product and service portfolio includes: consumer and retail financing covering new and used passenger vehicles, commercial light vehicles, motorcycles, watercraft, consumer electronics, home furniture, interior finishing, and educational tuition; mortgage financing solutions, including residential property acquisition and home equity loans; specialized green finance for agricultural and renewable energy investments; commercial financing services, encompassing equipment leasing, commercial vehicle fleet leasing, and factoring; life and non-life insurance underwriting provided through Sarwa Insurance and Sarwa Life Insurance, comprising comprehensive motor insurance, medical coverage, term life insurance, personal accident, property, and electronics protection; insurance brokerage and risk advisory services; debt capital market solutions structured through Sarwa Securitization and Sarwa Sukuk, offering securitization bond issuance management, sukuk structuring, debt underwriting, and structured finance advisory; and automotive marketplace services through ContactCars.com, providing digital vehicle trading, valuation, and listing platforms. In addition, the company delivers electronic payment processing and digital point-of-sale financing through its Contact Pay and Contact Creditech subsidiaries, anchored by the ContactNow artificial-intelligence-enabled mobile financing application.
In recent developments, Contact Financial Holding has accelerated the expansion of its digital ecosystem and merchant network through strategic partnerships with major fintech and digital payment providers, including Fawry, e& money, Kashier, and noon Payments, embedding its Buy Now, Pay Later (BNPL) and digital consumer credit solutions into third-party payment gateways and mobile wallet platforms. The group has also maintained consistent debt capital market activity through Sarwa Securitization, successfully executing multiple securitization bond tranches, including its 46th issuance valued at EGP 1.312 billion, to refinance lending portfolios and optimize liquidity. Furthermore, the company continues to broaden its branch network and enhance its digital credit origination capabilities to expand non-bank financing access throughout Egypt.