- CEO
- Ghassan Halazon
- Full Time Employees
- 37
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- 183 Bathurst Street Toronto ON Canada M5T 2R7
- IPO Date
- Sep 1, 2021
- Business
- Emerge Commerce Ltd. (TSXV: ECOM; OTC: EMCMF) acquires and operates a portfolio of niche subscription and marketplace e-commerce brands serving consumers in Canada and the United States. The company provides premium meat and seafood through its truLOCAL brand, discounted golf tee times and experiences via UnderPar, golf products and apparel under JustGolfStuff, and golf equipment and accessories through recently acquired Tee 2 Green; its network targets health-conscious grocery shoppers and golf enthusiasts with over 400,000 subscribers across these verticals. Founded in 2015 by Ghassan Halazon and headquartered at 355 Adelaide Street West in Toronto, Ontario, Emerge Commerce Ltd. focuses on scaling acquired assets in the internet retail sector. In April 2025, the company completed the acquisition of Tee 2 Green Ltd., expanding its golf portfolio with synergies including cross-selling to existing members, enhanced digital marketing, and shared operational efficiencies, funded partly by prior asset sales such as Carnivore Club and SHOP domains to Shopify earlier that year. This move builds on organic growth in truLOCAL's corporate gifting and golf recovery post-pandemic, positioning the firm for positive cash flow and accretive mergers amid a streamlined four-brand strategy in grocery and golf.