- CEO
- Yusheng Sun
- Full Time Employees
- 893
- Sector
- Communication Services
- Industry
- Internet Content & Information
- Address
- Sinolight Plaza Beijing People's Republic of China 100102
- IPO Date
- May 16, 2011
- Business
- Phoenix New Media Limited delivers diverse content across an integrated internet ecosystem within the People's Republic of China, operating through its Net Advertising Services and Paid Services divisions. The company provides extensive content and interactive features via its ifeng.com website, encompassing a wide array of interest-based verticals such as current events, financial news, video, automotive, technology, entertainment, military, real estate, fashion, and sports, alongside user engagement tools like comment sections and surveys. Its mobile channel extends this reach through applications like ifeng News, offering newsfeeds and content in various formats including text, images, live broadcasts, and video. Additionally, the ifeng Video application specializes in video news, live streaming, and Phoenix TV programming. The mobile channel also includes the i.ifeng.com mobile internet website and digital reading applications. Furthermore, Phoenix New Media offers mobile newspaper and video services, alongside wireless value-added services. Established in 1998, with its main operations headquartered in Beijing, China, the company functions as a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited. Phoenix New Media continues to prioritize content innovation, brand influence, and diverse monetization channels, as evidenced by its recent financial reports and strategic focus. The company leverages artificial intelligence and big data to enhance content recommendation and user engagement, while also exploring international expansion for Chinese-speaking audiences.Phoenix New Media Limited operates a comprehensive internet content platform across the People's Republic of China, with its operations primarily segmented into Net Advertising Services and Paid Services. The company delivers a rich array of content and interactive functionalities through its ifeng.com web portal, featuring interest-specific categories such as breaking news, financial markets, video programming, automotive insights, technological developments, entertainment, military affairs, real estate, fashion, and athletic coverage. This online presence is complemented by interactive elements like user commentary and polling. Its robust mobile infrastructure comprises the ifeng News application, which supplies a continuous stream of news and diverse content through text, imagery, live broadcasts, and video. The ifeng Video application further specializes in delivering video news, live events, and content from Phoenix TV. This mobile ecosystem also extends to the i.ifeng.com mobile website and various digital reading applications. Beyond these offerings, Phoenix New Media provides mobile newspaper, mobile video, and wireless value-added services. Founded in 1998 and based in Beijing, People's Republic of China, the company remains a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited. Phoenix New Media is committed to advancing content innovation, bolstering its brand recognition, and expanding its revenue streams through diversified monetization approaches. It also utilizes artificial intelligence and big data to refine content recommendations and enhance user interaction, while looking into opportunities for global expansion to reach Chinese-speaking communities worldwide.