- CEO
- Jyri Harri Luomakoski
- Full Time Employees
- 6,569
- Sector
- Consumer Cyclical
- Industry
- Manufacturing - Tools & Accessories
- Address
- Keilaniementie 10 Espoo UU Finland 02151
- IPO Date
- Feb 22, 2012
- Business
- Fiskars Oyj Abp is a Finnish consumer goods company specializing in premium and branded products for home, garden, and outdoor living. The company operates primarily through two business areas: Business Area Vita and Business Area Fiskars. Business Area Vita focuses on premium and luxury products in the tableware, drinkware, jewelry, and interior categories, with brands including Iittala, Georg Jensen, Royal Copenhagen, Moomin Arabia, and Wedgwood. Business Area Fiskars comprises gardening, watering, outdoor tools, scissors, creating, and cooking categories, featuring brands such as Fiskars and Gerber. Fiskars manufactures and sells a wide range of products including garden tools, kitchen utensils, cooking cookware, cutting and crafting implements, tableware, and decorative home items. The company operates globally, with significant market presence in Europe, North America, and the Asia-Pacific region. Founded in 1649, Fiskars is headquartered in Helsinki, Finland.
Recent major developments include a corporate restructuring of Business Area Vita aimed at achieving annual cost savings of EUR 10 million while reinvesting EUR 12 million to strengthen growth and brand value in this segment. Fiskars has also seen management changes with the appointment of Jyri Luomakoski as President and CEO in October 2025. The company continues emphasizing direct-to-consumer sales, which accounted for 50% of Business Area Vita’s net sales in 2024, and maintains a strong wholesale channel focus for Business Area Fiskars, with 97% of sales generated through indirect channels. Fiskars regularly manages its share capital, including acquiring own shares, to optimize capital structure. The company remains committed to sustainability, innovation, and design across its product portfolio, supporting its position in the branded consumer goods market worldwide.
Fiskars serves diverse customer segments from individual consumers and hobbyists to professional users, with a product mix that spans gardening tools, cutting instruments, kitchenware, tableware, and home decor. The company’s portfolio includes globally recognized premium brands that contribute to its leading position in both consumer goods and professional product segments. Fiskars reported solid financial performance with strong revenues contributed by its Living, Functional, and Garden segments, and continues strategic investments to drive growth and operational efficiency across its international operations.
In summary, Fiskars Oyj Abp is a well-established global consumer goods company with a comprehensive product offering across home, garden, and lifestyle categories, recent strategic restructuring to enhance business area performance, and ongoing management and operational initiatives to support sustainable growth and global brand leadership. The company is headquartered in Helsinki, Finland, and operates in more than 100 countries worldwide.