- CEO
- Stefano Domenicali
- Full Time Employees
- 1,184
- Sector
- Communication Services
- Industry
- Entertainment
- Address
- 12300 Liberty Boulevard Englewood CO United States of America 80112
- IPO Date
- Feb 1, 2017
- Business
- Formula One Group (FWONB), a tracking stock of Liberty Media Corporation, holds the exclusive commercial rights to the FIA Formula One World Championship, the premier single-seater motorsport series featuring annual competition among constructors and drivers across a global calendar of approximately 24 Grands Prix; it also owns MotoGP, the leading motorcycle road racing championship with multiple classes including MotoGP, Moto2, and Moto3, alongside hospitality provider QuintEvents, which delivers premium ticket packages, fan zones, and Paddock Club experiences for Formula 1, MotoGP, and other sports events, as well as licensing, television production, merchandising, and ancillary media services including content creation and broadcast rights distribution worldwide. The group operates globally across more than 20 countries in Europe, North America, Asia, the Middle East, and emerging markets like South America, with principal activities centered in the United Kingdom where Formula One Management (FOM) and production facilities are based at Biggin Hill Airport near London; it traces its roots to the 1987 establishment of Formula One Promotions and Administration by Bernie Ecclestone, with Liberty Media acquiring control of Formula One in 2017 for approximately $4.4 billion and spinning it into dedicated tracking stocks headquartered in Englewood, Colorado. In July 2025, Liberty Media completed its approximately $5 billion acquisition of Dorna Sports, the commercial rights holder for MotoGP, folding the series into Formula One Group to create synergies in promotion, sponsorship, and fan engagement including shared best practices, new race venues in growth markets such as Brazil and Chile, and expanded digital content distribution; earlier in 2024, Liberty acquired QuintEvents to bolster hospitality revenues before announcing plans in November 2024 to transfer it to the Liberty Live Group spin-off for better alignment with live entertainment assets, alongside upsizing $1 billion in term loans to fund the MotoGP deal and securing key sponsorship renewals with partners like Repsol as official lubricant supplier for Moto2/Moto3, Liqui Moly, and Super Sport for broadcasting. Recent commercial expansions feature a U.S. distribution partnership with Apple, multi-year race promoter renewals through 2031 in markets including Japan, Catalonia, Valencia, France, Germany, and San Marino, and high-value sponsor integrations such as LVMH as a 10-year global partner from 2025 and PepsiCo's 2026 multi-year deal with Mercedes-AMG Petronas F1 Team covering brands like Pepsi, Sting, and Doritos, driving record attendance, TV viewership, and adjusted OIBDA growth amid a 2025 calendar emphasizing sustainability and new fan experiences.