- CEO
- Darcy Willson-Rymer
- Full Time Employees
- 8,366
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Century House Wakefield WY United Kingdom WF2 0XG
- IPO Date
- May 15, 2014
- Business
- Card Factory plc is a specialist retailer of greeting cards, gifts, and celebration essentials primarily operating in the United Kingdom and Ireland, with additional international partnerships in Australia, South Africa, the Middle East, and franchises in the UK. Founded in 1997 and headquartered in Wakefield, UK, the company designs, manufactures, and sells a comprehensive range of products including greeting cards; gifts such as soft toys, stationery, pet gifting, baby gifts; party supplies; stationery products; and celebration essentials. The company operates through multiple segments comprising Card Factory Stores, Card Factory Online, Partnerships, and Printcraft, managing over 1,090 physical stores across the UK and Ireland alongside growing digital channels.
In the most recent period, Card Factory completed a significant acquisition of funkypigeon.com Limited in August 2025 for £24.1 million. Funky Pigeon is an established online personalized card and gifting business with standalone teams in Bristol and Guernsey, enhancing Card Factory’s digital presence and accelerating its online growth strategy in the direct-to-recipient card and gifting segment. This acquisition reflects a strategic shift toward expanding the company’s omnichannel capabilities and digital footprint complementing its extensive retail store network. Additionally, Card Factory expanded its product ranges with new own-label lines, licensed ranges, a new stationery range, and introduced innovations such as AI-powered product recommendations and an upgraded online event reminder tool, supporting enhanced customer engagement and sales growth.
Card Factory serves a broad customer base from individual consumers to business clients seeking celebration and gift products, leveraging a portfolio combining in-store shopping convenience with strong online offerings. The company reported £542.5 million in revenue for the year ending January 2025 and employs over 10,500 people. Recent operational developments include a nationwide rollout of the Click & Collect service integrated with its omnichannel strategy and ongoing store expansion, including 26 net new stores in FY24 and refurbishment of 43 stores. Partnerships also include collaborations with charitable organizations for exclusive card ranges and new product launches focused on occasion-based gifts. These strategic moves position Card Factory as the UK’s leading specialist retailer in its category, recognized for range breadth, brand trust, and value.