- CEO
- Mette Uglebjerg
- Full Time Employees
- 3,374
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Rørmosevej 1 Allerod ZE Denmark 3450
- IPO Date
- Jun 28, 2013
- Business
- Matas A/S operates as Denmark's largest health and beauty retailer, offering an extensive range of beauty, personal care, health and wellbeing, and household products through a network of approximately 264 physical stores, wholesale operations, and its leading online platform matas.dk; core product categories encompass makeup and cosmetics including lipsticks, rouge, and hair coloring, skincare and haircare items, fragrances, vitamin supplements, herbal remedies such as ginseng extracts, household chemicals and maintenance supplies, cleaning products, electrical goods, interior decoration, textiles, clothing, accessories, footwear, hair ornaments, jewelry, and toilet bags, complemented by proprietary brands like Matas Striberne, Matas Natur, and Plaisir skincare. The company serves consumers seeking expert advice from trained health and beauty therapists and pharmaconomists, supported by omnichannel features including click-and-collect, live shopping, video chat, visual search, personalized skin tests, and its Club Matas loyalty program with over 2 million members. Founded in 1949 as a cooperative of independent drysalters and headquartered in Allerød, Denmark, Matas A/S maintains primary operations in Denmark with broader Nordic presence through Matas Group, which it anchors alongside the Swedish brand KICKS. In recent developments, Matas Group completed the integration of KICKS following its 2023 acquisition, realizing synergies toward a targeted DKK 140 million EBITDA improvement by 2025/26 and identifying additional DKK 50 million in cost savings phased in by 2026/27; the group established a unified Nordic organization with shared functions in April 2024, expanded in-house brands such as Matas Striberne into KICKS stores and KICKS' Atelier Rouge and BeautyAct into Matas channels, and reported strong double-digit growth in the vitamins and supplements category while advancing investments in automated logistics centers and IT capabilities for future expansion. Listed on Nasdaq Copenhagen under ticker MATAS.CO since 2013 with around 2,500 to 5,000 employees, Matas Group pursues a "Win the Nordics" strategy emphasizing profitable growth, M&A opportunities, and enhanced customer experiences across beauty and wellbeing segments.