- CEO
- Hermann Valur Haraldsson
- Full Time Employees
- 1,004
- Sector
- Retail trade
- Industry
- Catalog/Specialty distribution
- Address
- Under Krystallen 1 Copenhagen CR Denmark 1562
- IPO Date
- May 31, 2017
- Business
- Boozt AB (publ) operates as a leading Nordic e-commerce platform specializing in fashion and lifestyle products, offering a curated selection of over 1,600 mid-to-premium Scandinavian and international brands through its primary platforms Boozt.com and Booztlet.com; core categories encompass women's, men's and kids' clothing, shoes, accessories, sportswear, beauty products and home goods, complemented by physical retail outlets including Beauty by Boozt in Malmö and Booztlet outlet stores for inventory clearance. The company delivers advanced in-house technology solutions such as Propilot for webshop management, Podium for mobile-optimized user experiences, Fastlane warehouse management system, CS Eye customer service tools and Brand Portal business intelligence services; it also provides end-to-end e-commerce support encompassing strategy development, order fulfillment, returns handling, campaigns and customer acquisition/retention. Founded in 2007 and headquartered in Malmö, Sweden, Boozt serves customers primarily in the Nordics—Sweden, Denmark, Norway, Finland and Iceland—along with select European markets including Germany, France, the Netherlands, Lithuania and Poland.
Boozt focuses on premium in-season sales via Boozt.com to enhance customer loyalty and gross margins, while positioning Booztlet.com as a dedicated outlet for prior-season styles and clearance; it maintains over 3.5 million active customers, with 2024 revenue reaching SEK 8,244 million amid rapid growth in its multi-category assortment.
In recent developments, Boozt upgrades its 2025 adjusted EBIT margin guidance to 5.0%-6.0% and narrows revenue growth expectations to 0-3% in constant currency, reflecting improved profitability, cost efficiencies and a recovering women's fashion segment despite currency headwinds; the company expands its share buyback program from SEK 300 million to SEK 415 million, targeting SEK 800 million in shareholder returns over three years, with SEK 500 million already returned via repurchases from 2023-2025 including SEK 162 million in 2024 and ongoing programs through April 2025. It plans SEK 500 million investment to expand fulfillment capacity in Ängelholm, alongside a headquarters relocation in February 2026 incurring approximately SEK 50 million in one-off costs and SEK 180 million in exit taxes primarily in 2026; no acquisitions occur in 2023-2024, though it previously acquired technology partner Estina to bolster platform scalability.