- CEO
- Jacek Swiderski
- Full Time Employees
- 2,043
- Sector
- Commercial services
- Industry
- Commercial printing/Forms
- Address
- ul. Zwirki i Wigury 16 Warsaw MZ Poland 02-092
- IPO Date
- May 8, 2015
- Business
- Wirtualna Polska Holding S.A. Wirtualna Polska Holding S.A. operates as a technology holding company primarily engaged in internet media, advertising, e-commerce, and tourism services in Poland and Central and Eastern Europe. Founded in 1995 and headquartered in Warsaw, Poland, at Żwirki i Wigury 16, the company delivers content through portals including Wirtualna Polska, o2.pl, Money.pl, WP SportoweFakty, Dobreprogramy.pl, WP Parenting, Pudelek.pl, Polygamia.pl, and others; provides email services via WP Poczta and o2 Poczta used by over 10 million users monthly; broadcasts Telewizja WP on multiplex 8 and satellite platforms, alongside WP Pilot online TV and OpenFM internet radio; and offers subscription products such as Audioteka audiobooks. In e-commerce and consumer services, it runs tourism platforms like Wakacje.pl, Nocowanie.pl, Mytravel.pl, Parklot.pl, and the Szallas Group for local accommodations; consumer finance through Totalmoney, Direct.Money.pl, Finansowy Supermarket, and Superauto for new car financing; fashion and home platforms including Domodi, Homebook, Allani, Selsey, and Extradom for house designs; and additional brands like AutoCentrum.pl and WP Naturalnie solar farms for renewable energy. The company generates revenue mainly from online advertising including display, video, email, mobile, and performance-based models, as well as partnerships like WPartner for external ad sales. Recent developments include the 2025 completion of its largest acquisition, purchasing 100% of Invia Group SE for EUR 242.8 million to create a major European tourism player operating in Poland, Germany, Austria, Switzerland, Czech Republic, Slovakia, Hungary, Romania, and Croatia, integrating brands like Ab-in-den-Urlaub, Fluege.de, and Travelplanet; majority stake in Superauto24.com for car offers; 2024 revenue exceeding PLN 1.5 billion with 9% growth and tourism segment expansion; Q3 2025 cash revenues up 67% to PLN 716.1 million driven by tourism; investments in AI, Samito marketing tech, and Legimi e-books; and supervisory board changes with Henryka Bochniarz as chairwoman.