- Business
- Great Wall Motor Company Limited (GWM) manufactures and sells sport-utility vehicles, pickup trucks, sedans, multi-purpose vehicles, new energy vehicles, motorcycles and heavy-duty trucks primarily in China, Europe, ASEAN countries, Latin America, the Middle East, Australia, South Africa and internationally. The company offers core products under brands including Haval for SUVs such as Haval H6, H9, Big Dog, Jolion and Xiaolong; WEY for premium crossovers and SUVs including Lanshan, Blueshan and Mocaa; Tank for luxury off-road vehicles such as Tank 300, 400, 500 and 700; ORA for electric vehicles including Good Cat, Ballet Cat and Lightning Cat; Poer and Shanhai Cannon for pickup trucks; Souo for touring motorcycles; and Changzheng for heavy trucks; complemented by powertrains, hybrid platforms such as Hi4-T, Hi4-Z and Hi4-G, Coffee OS intelligent systems and after-sales services including warranties and maintenance packages. Founded in 1984 and headquartered in Baoding, Hebei province, China, GWM operates 10 full-process manufacturing plants in China and three overseas in Thailand, Brazil and Russia, with additional knock-down assembly in Pakistan, Ecuador and Vietnam. Recent developments include signing a 2024 collaboration with Vietnam's Thanh An Group for localized CKD vehicle assembly starting by end-2025; targeting 300,000 annual vehicle production by 2029 at a planned first European plant in sites under evaluation such as Spain and Hungary; acquiring a former Mercedes-Benz plant in Iracemápolis, Brazil, with production scheduled from July 2025; launching Souo luxury motorcycles in 2024; acquiring heavy-truck maker Changzheng in January 2022; establishing the Spotlight Automotive joint venture with BMW in 2019 for electric Mini production in China since 2023; and adjusting its multi-brand export strategy to "One GWM" master brand in November 2023 while closing its Munich European headquarters in August 2024 to centralize operations from China.