- CEO
- Bingzhong Xu
- Full Time Employees
- 1,355
- Sector
- Consumer services
- Industry
- Restaurants
- Address
- Building A Shenzhen GD China KY1-1203
- IPO Date
- Sep 10, 2021
- Business
- Helens International Holdings Company Limited (9869.HK) is a China-based investment holding company principally engaged in bar operations and franchise business, providing customers with a portfolio of own-branded alcoholic beverages supplemented by third-party products alongside offline social spaces under the Helen's brand. The company offers draft beers including Tiger Crystal, Heineken, Kirin and Tower; beers such as Corona, Budweiser, Heineken Silver, Helen's Milk Beer and Kronenbourg 1664 Blanc; wines like Croix Du Marquis Merlot and Croix Du Marquis Sauvignon Blanc; cocktails; spirituous drinks; and snacks comprising French Fries, Orleans Roasted Chicken Wings, Samosa Fried Triangle, Popcorn Chicken, Glutinous Rice Cake, Wasabi Cucumber and Fruit Platter. It operates self-operated bars, franchise bars and the HiBeer Partnership bar network, primarily serving consumers in the restaurants and bars subsector of cyclical consumer services.
Founded in 2009 and headquartered in Wuhan, Hubei Province, People's Republic of China, with registered offices in Shenzhen, the company conducts the majority of its operations in Mainland China and Hong Kong, while pursuing international expansion. Helens International Holdings Company Limited is a subsidiary of HHL International Limited and employs approximately 576 to 745 staff.
In recent developments, the company expanded its total bar network from 560 at the start of 2025 to 583 bars as of late August 2025, with growth driven by the HiBeer Partnership model and resumption in May 2025 of self-operated bar openings in new markets and reopened upgraded sites aimed at enhancing customer experience and reducing costs. It achieved a secondary listing on the Singapore Exchange in July 2024 to support global diversification, opened outlets in Singapore, its first in Japan in June 2024, and plans further entries into Los Angeles, Malaysia, Thailand, Vietnam and Indonesia within 2024-2025; revenue for the first half of 2025 declined 34% to RMB290.8 million amid strategic shifts toward a light-asset platform model emphasizing supply chain and space design. No material acquisitions, funding rounds or reorganizations were reported in the last 1-2 years, though investment properties rose to RMB56.9 million by June 2025 from office-to-rental conversions.