- CEO
- Juha Ensio Saarela
- Full Time Employees
- 950
- Sector
- Retail trade
- Industry
- Electronics/Appliance stores
- Address
- Pakkalankuja 6 Vantaa UU Finland 01510
- IPO Date
- Jun 24, 2021
- Business
- Puuilo Oyj operates as a leading discount retail chain in Finland, offering a broad assortment of consumer goods through over 50 physical stores nationwide and an online platform; core products encompass building supplies, tools, HVAC and electrical accessories, pet food and supplies, car accessories, groceries, household products, garden supplies, leisure and free-time equipment, as well as handcraft and pet-related items targeted at DIY consumers, households, and B2B customers in repair, maintenance, and construction sectors. Founded in 1982 and headquartered in Vantaa, the company pursues a multi-channel strategy emphasizing low prices, wide selection, and convenient locations to maintain its position among Finland's top consumer goods retailers by net sales. In September 2025, Puuilo updated its growth strategy for 2026-2030, raising Finnish store targets to over 90 locations with 7-10 annual openings, initiating a low-risk international pilot via approximately 10 stores in Sweden, and setting new long-term financial goals including like-for-like sales growth and enhanced profitability; recent developments include a spring 2025 financing agreement raising €20 million in long-term bank loans, a new €100 million facility with OP Corporate Bank, strong Q2 2025 net sales growth of 13.2% to €136 million, H1 2025 sales up 15.2% to €225 million, new store announcements in Ylivieska and a Jyväskylä relocation, alongside CFO Ville Ranta's planned departure by December 2025.