- CEO
- Liang Xing Wang
- Full Time Employees
- 5,847
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Lilang Industrial Park Jinjiang FU China 362200
- IPO Date
- Sep 25, 2009
- Business
- China Lilang Limited (1234.HK) principally engages in the design, sourcing, manufacture, and sale of branded menswear and related accessories in the People's Republic of China. The company offers high-quality business casual and smart casual apparel for men under the primary LILANZ brand and the LESS IS MORE sub-brand, including suits, jackets, shirts, trousers, sweaters, knitwear, leather footwear, leisure sports footwear, and complementary accessories such as belts and bags; it distributes these products through an extensive retail network encompassing direct-to-retail stores, consignment models, distributor channels, and e-commerce platforms covering 31 provinces, autonomous regions, and municipalities, with approximately 2,773 stores as of end-2024 comprising 2,451 core collection outlets and 322 smart casual collection outlets. Founded in 1987 and headquartered at Lilang Industrial Park, 200 Chang Xing Road, Jinjiang City, Fujian Province, China Lilang operates as a subsidiary of Xiao Sheng International Limited and was incorporated in the Cayman Islands in 2008; its integrated operations emphasize simplified design, excellent quality, value-for-money positioning targeting young business professionals, and nationwide coverage augmented by new retail channels like Tmall, JD.com, Pinduoduo, TikTok, and WeChat Mall. Recent developments include the recovery of distribution rights and transition to direct-to-consumer models in North-Eastern China (Heilongjiang, Jilin, Liaoning) and Jiangsu Province in 2024, accompanied by compensation to former distributors; formation of a controlling joint venture (54% equity interest, RMB150 million capital contribution) in 2024 with partners to exclusively franchise and operate the MUNSINGWEAR golf apparel brand in China, with online sales launching in early 2025 and physical stores following; preparations to open its first international store in Malaysia in the first half of 2025 as part of a multi-brand and internationalization strategy; robust growth in new retail sales by 24% in 2024 and 37% in the first half, driven by e-commerce expansions, live streaming, and special editions like environmental collections; and appointment of celebrities such as Xu Kai and Gem as brand ambassadors to enhance youth-oriented marketing amid channel optimizations including seventh-generation store renovations and outlet expansions.