Moon Inc.

Moon Inc.

0.65
HKD
-0.02
(-3.70%)
350.97MMarket Cap
2016 Y
2017 Y
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
2026 Y
TTM
Revenue per Share
0.5
0.48
0.48
0.54
0.5
0.34
0.46
0.51
0.63
0.47
0.44
- -
Basic EPS, GAAP
0.06
0.07
0.05
0.04
0.07
0.03
0.05
0.01
0.04
- -
-0.06
- -
Free Cash Flow per Basic Share
0.05
0.04
0.04
-0.01
0.04
-0.1
0.13
0.1
0.09
0.01
-0.06
- -
Dividend per Share
- -
- -
0.01
- -
- -
0.1
- -
- -
0.15
0.05
- -
- -
Book Value per Share
0.12
0.18
0.16
0.37
0.34
0.37
0.41
0.42
0.31
0.27
0.69
0.69
Tangible Book Value per Share
0.12
0.18
0.16
0.37
0.34
0.37
0.41
0.42
0.31
0.24
0.64
0.64
Basic Weighted Avg Shares
400
400
400
359
400
400
400
400
400
400
466
595
Sales/Revenue/Turnover
200
192
193
195
200
136
183
205
252
190
206
- -
Operating Margin (%)
12.56
15.33
11.58
9.4
15.03
8.14
12.07
1.24
6
1.18
-7.08
- -
Depreciation Expense
1
- -
- -
1
3
5
6
6
6
6
5
- -
Net Income, GAAP
23
26
19
16
27
11
19
4
15
2
-28
- -
Effective Tax Rate (%)
19.05
18.36
22.47
25.2
16.4
13.39
16.47
11.46
14.08
32.16
- -
- -
Profit Margin (%)
11.49
13.71
10.04
8.18
13.29
7.91
10.63
1.93
5.88
0.94
-13.76
- -
Working Capital
46
72
61
146
129
138
159
163
107
80
112
112
LT Debt
- -
- -
- -
- -
2
3
1
2
2
- -
85
85
Total Equity
48
74
63
149
136
146
166
170
125
106
328
328
Return on Invested Capital (%)
- -
33.09
24.6
12.79
17.3
6.11
10.74
1.3
8.48
0.53
- -
- -
Return on Capital (%)
- -
37.63
28.22
15.01
18.44
7.13
11.49
2.43
9.97
1.63
- -
- -
Return on Common Equity (%)
- -
43.25
28.22
15.01
18.68
7.63
12.47
2.35
10.09
1.55
-13.06
- -

Capital Structure

HKD

•

in mil. unless spec.
Mar'25
Sep'26
Mar'26
ST Debt
2
4
4
LT Borrowings
- -
- -
83
LT Finance Leases
- -
4
2
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
400
475
478
Market Capitalization
1,455
807
351

Working Capital

HKD

•

in mil. unless spec.
Mar'25
Sep'26
Mar'26
Total Current Assets
90
80
121
Cash, Cash Equivalents & STI
45
35
79
Accounts Receivable, Net
2
3
- -
Inventories
37
34
37
Total Current Liabilities
10
16
9
Payables & Accruals
- -
- -
- -
ST Debt
2
4
4
Deferred Revenue
- -
- -
- -

Growth Rates

HKD

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
35.74%
36.56%
208.36%
Free Cash Flow
-247.16%
-290.53%
-1,097.04%
Net Income, GAAP
-151.59%
-298.67%
-1,683.25%
Sales/Revenue/Turnover
2.15%
10.71%
8.73%
Total Cash Common Dividend
- -
- -
- -

Semi-annual Revenue

HKD

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
252
2025
- -
- -
190
2026
- -
- -
206

Semi-annual Earnings Per Share

HKD

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
0.04
2025
- -
- -
- -
2026
- -
- -
-0.06

Semi-annual Dividends Per Share

HKD

•

in mil. unless spec.

Year

H1
H2
FY
2024
- -
- -
0.15
2025
- -
- -
0.05
2026
- -
- -
- -

Company Description

CEO
John Edwin Riggins
Full Time Employees
58
Sector
Distribution services
Industry
Electronics distributors
Address
Unit 4504, 45/F Hong Kong Hong Kong
IPO Date
Sep 27, 2018
Business
Moon Inc. (1723.HK), formerly HK Asia Holdings Limited, operates as an investment holding company primarily engaged in the wholesale and retail sale of prepaid telecommunications products in Hong Kong; it offers subscriber identity module (SIM) cards and top-up vouchers that enable users to make local and international phone calls as well as access mobile data services; the company distributes these products through self-operated retail stores, wholesalers, and retailers within its sales network, targeting domestic helpers, local users traveling abroad, and tourists. Founded in 1995 and headquartered at Chun Wo Commercial Centre in Sheung Wan, Hong Kong, Moon Inc. maintains a workforce of approximately 47 employees and focuses its operations within the Hong Kong market while exploring expansions into cryptocurrency and Web 3.0 technology-related businesses. In early 2025, UTXO Management, in partnership with Sora Ventures, Top Legend SPC, and Allied Top Investments, acquired a majority stake of around 70% in the company, leading to its rebranding from HK Asia Holdings Limited to Moon Inc. to reflect a strategic pivot toward Bitcoin investments, Web3 initiatives, and financial technology ventures; this acquisition, modeled after successes like Japan's Metaplanet, positions the firm to diversify its portfolio in the blockchain industry. More recently, on December 1, 2025, Moon Inc. announced further open-market acquisitions of Bitcoin funded by cash reserves, marking ongoing Bitcoin treasury accumulation alongside previous purchases to enhance long-term shareholder value and align with global financial trends in digital assets. The company also pursues related moves, such as a subsidiary's subscription for a stake in Asia Strategy Partners LLC and interests in entities like DV8, underscoring its commitment to cryptocurrency integration across treasury and product lines.