- CEO
- Ching Yiu Lee
- Full Time Employees
- 800
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Yansha No. 50, Anjialou Road Beijing BE China
- IPO Date
- Nov 10, 2017
- Business
- Kidsland International Holdings Limited (2122.HK), an investment holding company founded in 2001 and headquartered in Beijing, China, engages in the retail and wholesale of toys, infant products, and related lifestyle items primarily in Mainland China, Hong Kong, Macau, and overseas markets; it operates through self-operated retail channels including 117 retail shops, 353 consignment counters, and 39 online stores on platforms such as Tmall and JD.com, as well as wholesale channels encompassing 253 distributors serving over 800 third-party retail points, 9 hypermarket and supermarket chains with 420 points including strengthened collaboration with Sam's Club, and 2 online key accounts; core products feature assembled toys, wooden toys, electronic toys, anime figures, collectible alloy car models, strollers, baby high chairs, car seats, toddler products, infant outfits and accessories, baby care items under brands such as Bandai, LOL Surprise, Silverlit, TOMY, Spin Master, FAO Schwarz, LEGO, Qposket, SIKU, Schleich, Trefl, Pic it, Little Tikes, MILU, OXO, and own brands Kidsland and Babyland. The company, incorporated in the Cayman Islands and listed on the Hong Kong Stock Exchange in November 2017, targets children of all ages, young adults, and "kidult" markets via a one-stop toy marketing platform emphasizing renowned international brands and emerging IP ecosystems; it maintains over 900 employees and reported revenue of RMB422.5 million for the six months ended June 30, 2025, with a network covering Tier 1, 2, and 3 cities in China. Recent developments include strategic partnerships such as exclusive distribution rights in Mainland China for Jazwares' Hello Kitty and Friends trendy toys including PREMIER collector series articulated figures and ball jointed dolls launched in 2025, operational service collaboration with Pokémon opening the first TCG Official Gym in Beijing Livat on September 10, 2025 offering tutorials, battles, events, and merchandise sales, the inaugural Tomica flagship store in Beijing's FAO Schwarz experiential retail outlet achieving record sales, pop-up events with Kayou trading cards, and Mattel's Hot Wheels City Tour across multiple Chinese cities; the company has optimized its network by right-sizing stores, reducing inventory by 24.5%, launching own products leveraging China supply chains, and establishing a kidult-focused division amid ongoing cost reductions and gross margin improvements to 29.9%.