- CEO
- Xiao Feng Liu
- Full Time Employees
- 80
- Sector
- Consumer services
- Industry
- Movies/Entertainment
- Address
- Room 2508, Building A Nanjing JS China
- IPO Date
- Jan 15, 2021
- Business
- Strawbear Entertainment Group operates as a drama series producer and distributor primarily in China. Founded in June 2014 and headquartered in Nanjing, Jiangsu, the company focuses on the investment, development, production, and distribution of TV series and web series. Its main products include self-produced drama series such as "My Bargain Queen," made-to-order drama series like "Breath Of Destiny," and outright-purchased drama series. The company licenses broadcasting rights of its self-produced and purchased series to television channels, online video platforms, and third-party distributors, including leading Chinese satellite TV platforms (Dragon TV, Zhejiang TV, Jiangsu TV, Hunan TV) and major online platforms (iQIYI, Youku, Tencent Video, Mango TV). Besides production and distribution, Strawbear provides production services for drama series based on orders from online video platforms. The company also engages in IP development, maintaining a portfolio of 20 to 30 IP reserves to support a steady pipeline of drama series production. Geographic operations mainly center on the China market, with expansion efforts including a southwest headquarters and a US subsidiary to broaden its international presence.
Recent major changes include the company’s strategic adjustment in response to the film and television industry's shift towards short-form and boutique content, adopting a “small but beautiful boutique” content innovation strategy. This shift led to fewer episode productions and reduced short-term revenue but improved production cycles and IP recycling efficiency. Strawbear proposed the renewal of a key audiovisual production framework agreement with online platform iQIYI for 2026-2028, reflecting its ongoing partnerships with major digital content distribution players. The company continues to develop a diversified entertainment ecosystem, emphasizing super IP as the core and combining long and short-form content with both online and offline business models. Operationally, Strawbear has enhanced its governance and sustainability efforts by setting up an ESG committee focused on environmental, social, and governance responsibilities. Financially, the company experienced a revenue decline and a loss before tax in the first half of 2025 but is pursuing long-term growth through strategic content and market adaptations.
Strawbear Entertainment Group operates in the media and entertainment industry, targeting both traditional television viewers and online streaming audiences. Its business segments encompass content investment, production, and licensing across various platforms, with a strong focus on drama series. The firm leverages its extensive distribution network and IP resources to serve broadcasters, online platforms, and third-party distributors within China and aims to extend influence overseas through new subsidiaries and market deployments. The company remains committed to cultural confidence and spreading Chinese culture through its productions while pursuing environmentally sustainable and responsible business practices.
This description incorporates the company's primary products and services, geographic focus on China with growing international presence, and significant recent operational and strategic changes including content strategy shifts and partnership renewals. It reflects the current corporate profile and latest developments as of late 2025.