- CEO
- Haizhuan Lu
- Full Time Employees
- 3,051
- Sector
- Retail trade
- Industry
- Specialty stores
- Address
- Room 106, Kangli Information Valley Building Shenzhen GD China 518114
- IPO Date
- Nov 8, 2024
- Business
- AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. (2519.HK) operates as a China-based online retailer specializing in cross-border e-commerce for furniture, home furnishings, and related consumer products; it offers proprietary brands including ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK, encompassing beds, bookcases, dressers, chests of drawers, vanity tables and benches, food cabinets, sideboards, sofas, and outdoor furniture, as well as electric tools such as power screwdrivers, air pumps, jump starters, and car vacuums; home appliances including refrigerators and juicers; consumer electronics comprising power banks, chargers, and cables; and sport and wellness products. The company also provides integrated logistics solutions, including domestic consolidation in China, first-mile international freight services, overseas transit, warehousing, express and freight delivery, order dispatch, and value-added services like product returns. Incorporated in 2010 and headquartered in Shenzhen, China, AuGroup conducts operations in the People's Republic of China, the United States, other North American countries, Germany, other European countries, and additional international markets, targeting individual consumers via online platforms; it listed on the Hong Kong Stock Exchange in November 2024 following an initial public offering that raised up to HK$470 million and changed its name from AuGroup Technology Co., Ltd. in October 2024 to reflect its cross-border business focus.