Star Plus Legend Holdings Limited

Star Plus Legend Holdings Limited

HHKEX:6683
3.57
HKD
-0.13
(-3.51%)
5.69BMarket Cap
Apr 06Next Earn
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
0.11
0.57
0.46
0.43
0.57
0.71
0.54
- -
Basic EPS, GAAP
0.03
0.1
0.05
0.08
0.05
0.07
-0.04
- -
Free Cash Flow per Basic Share
-0.01
0.34
-0.08
-0.01
-0.19
-0.07
-0.45
- -
Dividend per Share
- -
- -
0.02
- -
0.07
- -
- -
- -
Book Value per Share
0.03
0.17
0.21
0.29
0.85
1.14
1.65
1.65
Tangible Book Value per Share
0.03
0.17
0.21
0.28
0.83
1.12
1.63
1.63
Basic Weighted Avg Shares
800
800
800
800
759
823
879
859
Sales/Revenue/Turnover
87
457
365
344
430
584
472
- -
Operating Margin (%)
37.01
23.29
18.81
29.73
15.24
13.34
-10.05
- -
Depreciation Expense
1
2
4
6
11
20
27
- -
Net Income, GAAP
24
78
44
60
35
56
-36
- -
Effective Tax Rate (%)
28.65
33.56
33.66
30.32
38.06
42.13
- -
- -
Profit Margin (%)
27.21
17.08
11.95
17.55
8.02
9.6
-7.7
- -
Working Capital
19
72
64
106
519
750
1,262
1,262
LT Debt
1
1
16
10
7
7
10
10
Total Equity
26
135
165
234
692
960
1,560
1,560
Return on Invested Capital (%)
- -
60.74
23.68
25.4
7.57
5.28
- -
- -
Return on Capital (%)
- -
97.24
31.27
25.78
5.92
7.4
- -
- -
Return on Common Equity (%)
- -
94.72
28.39
29.99
7.52
6.84
-2.89
- -

Capital Structure

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
ST Debt
10
37
75
LT Borrowings
- -
- -
- -
LT Finance Leases
7
11
10
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
833
860
952
Market Capitalization
3,853
4,033
5,114

Working Capital

CNY

•

in mil. unless spec.
Dec'24
Jun'25
Dec'25
Total Current Assets
1,030
1,086
1,569
Cash, Cash Equivalents & STI
358
214
631
Accounts Receivable, Net
303
353
307
Inventories
26
35
46
Total Current Liabilities
280
293
307
Payables & Accruals
- -
- -
- -
ST Debt
10
37
75
Deferred Revenue
- -
- -
- -

Growth Rates

CNY

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
72.16%
62.58%
Free Cash Flow
- -
734.19%
576.31%
Net Income, GAAP
- -
-30.22%
-164.9%
Sales/Revenue/Turnover
- -
3.16%
-19.11%
Total Cash Common Dividend
- -
- -
- -

Semi-annual Revenue

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
430
2024
- -
- -
584
2025
- -
- -
472

Semi-annual Earnings Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
0.05
2024
- -
- -
0.07
2025
- -
- -
-0.04

Semi-annual Dividends Per Share

CNY

•

in mil. unless spec.

Year

H1
H2
FY
2023
- -
- -
0.07
2024
- -
- -
- -
2025
- -
- -
- -

Company Description

CEO
Zhong Shan Qian
Full Time Employees
306
Sector
Retail trade
Industry
Specialty stores
Address
Star Plus Legend Tower Kunshan JS China Zhubei
IPO Date
Jul 13, 2023
Business
Star Plus Legend Holdings Limited engages in retail, IP creation and operation, and related media activities in the People’s Republic of China. The company develops and sells health management and skincare products through a network of distributors, sub-distributors, and e-commerce channels; it creates and manages celebrity IPs and provides planning and management services for the production of media contents and events, including licensing IPs and selling related products; it also participates in media content creation such as IP program production planning and event management, production of digital and AI content, online trading management, restaurant management, and investments in music concerts and other events. Star Plus Legend Holdings maintains its corporate presence as an investment holding group with operations primarily anchored in the PRC, supported by a diversified portfolio that includes product development, brand licensing, and content production. The company is headquartered in Kunshan, China, and was founded in 2017, with a Cayman Islands domicile for corporate structure. Core product and service categories include New Retail and health management product lines; skincare and beauty products; celebrity IP management and licensing; media content creation and production services; event planning and management; digital and AI content production; on-line trading management; restaurant management; and investments in live entertainment and music events. The company targets consumers across Mainland China and leverages celebrity IPs to drive product and content monetization through offline distribution networks and online platforms. Recent developments include partnerships and strategic alliances to expand its IP ecosystems, expansions in product lines, and ongoing efforts to diversify beyond core health and skincare into pet-related products and other consumer goods, alongside ongoing media content initiatives and IP management activities. Founders and executive leadership oversee international corporate structure, with main operations concentrated in PRC jurisdictions and ancillary corporate governance managed through its Cayman Islands registration. The description presents a comprehensive view of Star Plus Legend Holdings Limited’s activities, governance framework, and growth trajectory across its core segments and geographies.