Viva Goods Company Limited
0.33
HKD
+0.01
(+1.54%)
ISIN
KYG9374E1199
CUSIP
G9374E119
Return %
Stock
S&P 500
1Y
-45.00
14.39
3Y
-71.55
81.42
5Y
- -
68.62
Capital Structure
HKD
•
in mil. unless spec.Working Capital
HKD
•
in mil. unless spec.Growth Rates
HKD
•
in mil. unless spec.Semi-annual Revenue
HKD
•
in mil. unless spec.Semi-annual Earnings Per Share
HKD
•
in mil. unless spec.Semi-annual Dividends Per Share
HKD
•
in mil. unless spec.Company Description
- CEO
- Ning Li
- Full Time Employees
- 5,100
- Sector
- Consumer services
- Industry
- Movies/Entertainment
- Address
- Hong Kong Li-Ning Building Hong Kong Hong Kong
- IPO Date
- Apr 6, 2000
- Website
- vivagoods.hk
- Similar Companies
- Business
- Viva Goods Company Limited, a Hong Kong-listed investment holding company, specializes in multi-brand footwear and sports lifestyle products and related services, with headquarters in Hong Kong and operations spanning Asia, Europe, the United States, the Middle East, and Africa. Main products and services - Multi-brand footwear: design, development, branding, distribution, and sale of footwear under diversified labels including Clarks, Bossini.X, LNG, TESTONI, LI-NING, and Double Happiness; merchandise covers sports, leisure, and casual segments across wholesale and retail channels. - Apparel and related accessories: development, branding, marketing, and sale of apparel and leather goods under a portfolio of brands; distribution through own stores, e-commerce, and partner networks. - Sports experience and lifestyle: operation of sports parks, centers, skating rinks, and related facilities; organization and management of sports events, leagues, and talent; marketing services for sports-related activities and sponsorships. - Talent management and content: management and promotion of sports talents; production and distribution of sports content; sponsorship activation and media rights facilitation. - Manufacturing and distribution: production of shoes and related wearables; supply chain services including procurement, logistics, and distribution of footwear and apparel products to regional and international markets. - Property holding and related services: ownership and leasing of retail and commercial assets used in brand distribution and experiential venues. Latest major company changes - Name and corporate identity: rebranded from Viva China Holdings Limited to Viva Goods Company Limited in May 2023, reflecting broadened operating scope beyond initial regional footprint. - Strategic portfolio refresh: ongoing realignment of product mix and pricing strategies to improve margins, including optimization of brand lineup and categories across core markets. - Profitability initiatives: implemented operational efficiency programs, cost restructuring, and inventory controls aimed at improving EBITDA and cash flow in FY2024–FY2025. - Expansions and partnerships: pursued strategic alliances and distribution agreements to broaden international footprint, enhance brand reach, and leverage new retail formats in key markets. - Corporate structure: optimization of organizational layers and governance to support global brand management and faster time-to-market for new product initiatives. Context and structure - Industry and segments: apparel and footwear manufacturing and distribution; sports economics and experiential services; talent management and media production; property and retail operations. - Target markets: consumers across sportswear, lifestyle, and luxury-segment channels; wholesale distributors, department store networks, and direct-to-consumer platforms. - Geographic reach: extensive operations in Hong Kong and mainland China, with sales and distribution across Europe, North America, Asia-Pacific, and other regions. - Founding and headquarters: founded in 2000; headquarters in Hong Kong, China. - Subsidiaries and structure: operates through multiple brand subsidiaries and regional distribution entities; maintains parent-subsidiary relationships to manage a diversified brand portfolio and regional go-to-market strategies.