Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG
Harley-Davidson, Inc.US flagNew York Stock Exchange
27.87
USD
+0.91
- -
2.93BMarket Cap
Harley-Davidson, Inc.
HOG
(New York Stock Exchange)

Recent

price

27.87

P/E

ratio

- -

div

yld

- -

ROIC.AI

2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
TTM
FRC
20.83
22.81
24.57
26.52
28.8
29.58
33.37
32.83
34.51
34.14
26.47
34.71
38.88
40.99
39.46
37.25
37.68
Revenue per Share
0.63
2.57
2.75
3.3
3.9
3.71
3.85
3.03
3.21
2.7
0.01
4.23
5.01
4.96
3.46
2.82
1.8
Basic EPS, GAAP
4.68
3.8
3.53
4.39
5.3
5.43
6.54
5.84
7.28
5.53
7.69
6.35
3.71
5.3
8.09
4.74
- -
Free Cash Flow per Basic Share
0.4
0.48
0.62
0.84
1.1
1.23
1.4
1.46
1.48
1.51
0.44
0.6
0.63
0.68
0.69
0.72
0.74
Dividend per Share
9.37
10.5
11.31
13.68
13.73
9.96
10.91
10.97
11.11
11.83
11.27
16.63
19.91
23.86
25.48
28.13
27.52
Book Value per Share
9.24
10.37
11.18
13.54
13.6
9.67
10.61
10.6
10.73
11.34
10.77
16.17
19.44
23.35
24.98
27.55
26.96
Tangible Book Value per Share
233
233
227
222
216
203
180
172
166
157
153
154
148
142
131
120
113
Basic Weighted Avg Shares
4,859
5,312
5,581
5,900
6,229
5,995
5,996
5,647
5,717
5,362
4,054
5,336
5,755
5,836
5,187
4,473
4,240
Sales/Revenue/Turnover
14.9
16.91
18.43
19.55
20.57
19.28
17.45
15.62
14.11
10.97
3.45
15.43
15.8
13.35
8.03
8.64
5.03
Operating Margin (%)
255
180
169
167
179
198
210
222
265
233
186
165
152
158
161
172
177
Depreciation Expense
147
599
624
734
845
752
692
522
531
424
1
650
741
707
455
339
203
Net Income, GAAP
33.5
30.86
35.11
34.13
34.19
34.6
32.4
39.6
22.6
24
- -
20.65
20.62
19.82
13.92
28.25
32.02
Effective Tax Rate (%)
3.02
11.28
11.18
12.44
13.56
12.55
11.54
9.24
9.3
7.9
0.03
12.18
12.88
12.11
8.78
7.57
4.78
Profit Margin (%)
2,053
1,844
2,548
1,479
1,559
1,231
991
727
887
1,006
1,863
1,207
1,217
1,779
1,439
2,928
2,178
Working Capital
4,521
3,844
4,371
3,417
3,762
4,832
4,667
4,587
4,888
5,169
5,963
4,626
4,484
5,042
4,516
1,719
1,195
LT Debt
2,207
2,420
2,558
3,009
2,909
1,840
1,920
1,844
1,774
1,804
1,723
2,553
2,907
3,252
3,158
3,157
3,116
Total Equity
6.12
7.66
8.41
9.52
10.08
8.8
8.09
6.05
6.91
4.83
- -
6.48
7.48
6.16
3.49
3.39
1.86
Return on Invested Capital (%)
2.63
7.83
8.27
9.59
10.16
8.88
8.17
6.16
6.1
4.79
- -
6.66
7.94
7.31
4.77
4.54
2.9
Return on Capital (%)
6.79
25.9
25.07
26.37
28.54
31.68
36.82
27.72
29.38
23.68
0.07
30.4
27.17
22.95
14.19
10.74
6.32
Return on Common Equity (%)

Capital Structure

FRC

in mil. unless spec.
Dec'25
Mar'26
Jun'26
ST Debt
1,335
997
1,112
LT Borrowings
1,650
1,135
1,131
LT Finance Leases
69
68
65
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
112
113
113
Market Capitalization
2,288
2,276
2,755

Working Capital

FRC

in mil. unless spec.
Dec'25
Mar'26
Jun'26
Total Current Assets
5,587
4,743
4,589
Cash, Cash Equivalents & STI
3,092
1,805
1,896
Accounts Receivable, Net
1,208
1,473
1,396
Inventories
731
622
501
Total Current Liabilities
2,659
2,478
2,411
Payables & Accruals
1,003
1,233
1,033
ST Debt
1,335
997
1,112
Deferred Revenue
35
- -
- -

Growth Rates

FRC

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
6.48%
14.2%
-0.05%
Free Cash Flow
-0.89%
-5.78%
-46.52%
Net Income, GAAP
4,977.64%
9,985.42%
-25.61%
Sales/Revenue/Turnover
-1.92%
3.2%
-13.76%
Total Cash Common Dividend
-4.68%
5.87%
-5.3%

Quarterly Revenue

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
1,730
1,619
1,151
688
5,187
2025
1,329
1,307
1,341
496
4,473
2026
1,173
1,230
- -
- -
- -

Quarterly Earnings Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
1.73
1.64
0.92
-0.93
3.46
2025
1.07
0.89
3.13
-2.44
2.82
2026
0.23
0.76
- -
- -
- -

Quarterly Dividends Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
0.18
0.17
0.17
0.17
0.69
2025
0.18
0.18
0.18
0.18
0.72
2026
0.2
0.19
- -
- -
- -
Business
Harley-Davidson, Inc. (NYSE: HOG) designs, manufactures and sells premium heavyweight motorcycles, including cruiser, touring, trike, adventure touring, standard and sportbike models such as Pan America, Sportster S, Nightster, Softail and LiveWire electric motorcycles; it offers parts, accessories and apparel for customization and lifestyle expression; provides financial services through Harley-Davidson Financial Services (HDFS), including retail and wholesale financing, insurance and loan origination; and licenses merchandise encompassing home decor, toys and scale models. The company, founded in 1903 and headquartered in Milwaukee, Wisconsin, operates manufacturing facilities in York, Pennsylvania; Menomonee Falls and Tomahawk, Wisconsin; Manaus, Brazil; and Rayong, Thailand, with sales through approximately 1,400 independent dealerships serving enthusiasts worldwide, primarily in North America, Europe, Asia Pacific, Middle East, Latin America and other regions. Harley-Davidson pursues its Hardwire strategic plan through 2025, emphasizing leadership in core segments like Grand American Touring, large Cruiser and Trike; expansion in Adventure Touring via the RevMax platform; and growth in complementary businesses including Parts & Accessories, Apparel & Licensing and HDFS. Recent developments include the August 2025 announcement and milestone completion of a strategic partnership with KKR and PIMCO to transform HDFS into a capital-light model by selling residual interests in $2 billion of securitized consumer loan receivables for over $230 million in proceeds, eliminating related debt and enabling ongoing loan origination and servicing with new investor acquisitions targeted by October 2025; additionally, in November 2025, HDFS launched tender offers for $1.2 billion in outstanding notes due 2028 and announced full redemption of its 6.50% Medium-Term Notes due 2028.

Company News

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  • Algert Global LLC Reduces Stock Holdings in Harley-Davidson, Inc. $HOG

  • Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG

  • Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet

  • Dimensional Fund Advisors LP Sells 761,284 Shares of Harley-Davidson, Inc. $HOG

  • Looking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG)

  • Bank of New York Mellon Corp Purchases 163,762 Shares of Harley-Davidson, Inc. $HOG

  • Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth

  • Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript

  • Harley-Davidson Q2 Earnings Call Highlights

  • Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say

  • Harley-Davidson (HOG) Q2 Earnings Beat Estimates

  • Harley-Davidson posts lower quarterly results as raw material costs rise

  • Harley-Davidson Raises Outlook on Strong North American Sales

  • Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance

  • Earnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Decline

  • Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026