- CEO
- Lyvia Mariana
- Full Time Employees
- 1,113
- Sector
- Retail trade
- Industry
- Electronics/Appliance stores
- Address
- Jl. Jenderal Sudirman Kav. 52-53 Jakarta JK Indonesia 12190
- IPO Date
- Jul 3, 2013
- Business
- PT Electronic City Indonesia Tbk (ECII.JK) operates as a leading modern retailer of branded electronic goods and appliances in Indonesia. Founded in November 2001 and headquartered at Jl. Jendral Sudirman Kav. 52-53 Lot 22, Sudirman Central Business District, South Jakarta, the company manages approximately 64 stores across major cities in Java, Bali, Sumatra, Kalimantan, and Sulawesi, complemented by an e-commerce platform via the Electronic City App launched in 2012 and physical outlets under Electronic City and Electronic City Outlet banners. It serves upper-middle-class consumers through three main segments: sales of branded electronic goods, rental income, and other services; core products encompass audio-video equipment including televisions and sound systems; household appliances such as refrigerators, washing machines, dryers, air conditioners, and dishwashers; mobile phones, smartphones, and accessories; IT and office equipment; cameras and photography gear; mom and baby products like baby food makers, tableware, and toys; and eco city items featuring organic foods, beverages, and eco-friendly appliances, with value-added services including free home delivery, installation, extended warranties, insurance against fire and flood, trade-ins, repairs, and customer financing. Recent developments include aggressive store expansion with new outlets such as the March 2025 opening at MarktLane Sentul in Bogor and another at The Park Mall Kendari, targeting 5-10 additions annually in untapped strategic locations to enhance market proximity; award wins like the HIPPINDO Electronic Retail of the Year in August 2025 for the second time; and promotional initiatives such as the Spectacular Surprise program awarding a Wuling New Cloud EV in May 2025, amid ongoing internal improvements in service, product authenticity guarantees, and payment options supported by bank partners.